Recruiting the Best & Brightest: Discover How to Use Social Media in Your Recruitment Strategy

Woody Allen once said, “Eighty percent of success is showing up.” Recruiters should take this statement to heart when using social media as a recruitment strategy. If you add “with a purpose,” then Allen's quote becomes a full-fledged guideline that recruiters can follow and build on. Creating a solid plan for recruiting on social [...]

By | 2017-04-26T21:24:46+00:00 January 19th, 2017|Local Business, Social Marketing, Uncategorized|0 Comments

How Social Media Changed Word-of-Mouth Marketing

In the world of marketers, trust is a scarce commodity. Most people have an inherently skeptical view of marketing, because they don’t know the people behind the product. Getting people to trust you is no small task, but the most effective way to convince people you’re running a reliable business is through word-of-mouth marketing. Remember [...]

By | 2017-01-04T23:13:47+00:00 January 4th, 2017|Local Business, Social Marketing, Uncategorized|0 Comments

How Local Businesses Can Overcome Social Media Challenges

I recently asked a question on Facebook to get a bit of feedback from some friends who own small businesses. I didn’t realize it would result in a barrage of notifications from a wide range of small business owners with a multitude of frustrations. I asked these business owners what their biggest challenges were with [...]

By | 2016-12-13T18:03:22+00:00 December 13th, 2016|Social Marketing, Uncategorized|0 Comments