’Setting’ Your Home Improvement Marketing Strategy

Home improvement projects are expensive with long buying cycles, and lots of research.  Consumers take longer with these purchases because they want to feel confident in a service before investing in a company for home renovation. According to Synchrony Financial, people spend an average of 108 days researching home improvement companies before making a [...]

By | 2017-04-11T20:09:54+00:00 March 7th, 2017|Local Business, Social Marketing, Uncategorized|0 Comments

5 Easy Photo Sharing Tips That Will Boost Your Page’s Engagement

Are you using pictures to enhance your company’s social media pages? If not, you’re missing a major opportunity to improve your brand. In today’s world of smartphones, photos are everywhere. Whether we are taking snapshots of our food, our friends, our scenery, or selfies, we are all taking and sharing pictures. Research by eMarketer [...]

By | 2017-04-11T21:51:44+00:00 February 7th, 2017|Local Business, Social Marketing, Uncategorized|0 Comments

Recruiting the Best & Brightest: Discover How to Use Social Media in Your Recruitment Strategy

Woody Allen once said, “Eighty percent of success is showing up.” Recruiters should take this statement to heart when using social media as a recruitment strategy. If you add “with a purpose,” then Allen's quote becomes a full-fledged guideline that recruiters can follow and build on. Creating a solid plan for recruiting on social [...]

By | 2017-04-26T21:24:46+00:00 January 19th, 2017|Local Business, Social Marketing, Uncategorized|0 Comments

How Social Media Changed Word-of-Mouth Marketing

In the world of marketers, trust is a scarce commodity. Most people have an inherently skeptical view of marketing, because they don’t know the people behind the product. Getting people to trust you is no small task, but the most effective way to convince people you’re running a reliable business is through word-of-mouth marketing. Remember [...]

By | 2017-01-04T23:13:47+00:00 January 4th, 2017|Local Business, Social Marketing, Uncategorized|0 Comments