In case you missed it, our Director of Social Media Jason Yarborough hosted a webinar on how to get more Yelp reviews and get the most out of your Yelp business listing.
Yelp is a big deal for businesses, especially on the local level. Online reviews and star ratings can affect everything from your customer growth to your yearly revenue.
For example, the Harvard Business Review found that a one-star rating increase on Yelp can result in a 5-8% increase in revenue.
Read on to find out some of Jason’s favorite tips when it comes to Yelp, and learn some of the simplest ways to get more reviews.
1. Start by optimizing your page.
How exactly do you start optimizing your profile?
First off, claim your listing at biz.yelp.com. Once you get there, either find or add your business. Complement your profile with information like your address, phone number, website, and email. Once that’s done, be sure to add some pictures of your business.
Take care when you’re claiming your page, because making mistakes at this juncture can be difficult to repair later on.
2. Respond, respond, respond.
Respond to everything. Whether it is a good review, a bad review, a short review, or a long review, respond to it. This not only shows future customers that you care about their experience, but it also gives you a chance to speak to your biggest fans directly.
It’s also important to remember that responding to a review doesn’t just mean you’re responding to that individual person. Everyone who visits your page will see your responses and form opinions about your business based on those responses.
3. Ask for help.
When your customers are in your store, ask them to post a review. You can do this face-to-face, on a receipt, at the checkout counter, or on walls or windows displays. Get creative.
You can also ask online in a post on Facebook or another social platform. Lastly, ask your friends and family. This will help to get your engagement up on your page as soon as possible.
4. Use Ad Features.
There are two different features Yelp offers:
- Page Upgrades (photo slide show, call to action, no competitor ads)
- Yelp Ads (targeted local ads, premium ad placement, strong presence on desktop and mobile)
You want to go with number two. This allows your ad to be featured on pages that are similar to yours.
When is the right time to start using this ad feature? Once your Yelp page is fully developed, has a decent amount of positive reviews, and is seeing continuous traffic and engagement, it’s time to advertise and invite people to your page.
5. Track and use metrics in the Yelp Dashboard.
The Yelp Dashboard offer so many insights. Some of the most important metrics include page views, page bookmarks, website link clicks, click-to-calls, and even estimated revenue. Be sure to keep track of this data to the best of your ability.
6. Host a Yelp event.
Jason actually started his Yelp journey with a Yelp event. What exactly is that? A Yelp event is an event that you host at your business by either contacting a Yelp elite member or reaching out to your local Yelp community manager.
They’re great ways to get people into your store and to spread awareness of your business.
Now you know how to begin utilizing your Yelp listing. Remember to post all current contact information, and be sure to check out the Dashboard options.
Reviews affect almost everything about how people find and choose local businesses. Follow these six tips, and you’ll be well on your way to get more Yelp reviews for your business.
Download our eBook, Master Yelp in 6 Simple Steps, to learn more.