If you’re looking for an audience, you want to ensure there are active users regularly engaging with content on the site. Thankfully, you don’t have to think twice about this on LinkedIn. With 467 million monthly users and 1 in 3 professionals on the platform, the demographic for any business is certain to be here.
LinkedIn gains two new members every second, making it the world’s largest professional network. If your company is looking to target young professionals, you’re in luck. Students and college graduates account for the fastest growing demographic on the network. It’s incredibly important to be able speak to this demographic.
Channel demographic facts
With 7 out of 10 professionals describing LinkedIn as a trustworthy source of professional content, it’s important that your message is reaching the right people. When it comes to converting the “right people,” LinkedIn is widely known for having higher conversion rates. 93%of B2B marketers consider LinkedIn the most effective for B2B lead generation. That’s no surprise, when 65% of B2B companies have acquired a customer through LinkedIn.
Why it’s important for SMB’s to be on
Often referred to as the “most effective channel in a sales cycle,” LinkedIn should not be overlooked by small businesses. As small business owners know, building relationships, is the key to building business. LinkedIn is the perhaps one of the most appropriate channels to build professional relationships.
If you are a small business focusing on selling a product, it’s important to know how you are targeting and communicating to the professional demographic, that spends less time on a channel like Facebook. With a large majority (49%) of LinkedIn users with a household income of over $100k, you’ll be appropriately set for discovering your next best client, through the utilization of a LinkedIn strategy.
Here at JumpCrew, we understand LinkedIn for Small Businesses. Our team of social media managers is dedicated and trained to create a presence of engaging content and increasing your discoverability. We understand targeting, optimization, social visibility, and crafting an online message that is uniquely yours.
We have one focus, social media marketing for small businesses. As a client of JumpCrew, you have a dedicated account manager to your business and social media marketing.
Increasing your exposure through LinkedIn requires a certain amount of precision, consistency, and understanding. Our team spends their time researching your industry’s trends and news to adequately communicate in your voice and to do so in a consistent manner that will lead to your brands exposure and discoverability.
We consistently hear from small businesses that time is the number one reason most small businesses are not as active on social media as they would like to be. JumpCrew allows you to focus on the work that matters most to your business. While you’re managing employees, writing menu’s, managing finances, picking out paint colors, and all that you do to make your business a staple in the community, we’ll take the pressure off trying to figure out what to post on LinkedIn.