What does it mean to “grow your business?”
There are several areas where a business can grow- revenue, brand awareness, client base, suppliers, employee count, number of locations, square footage, pageviews, online followers, etc.
Accelerate your company’s growth with these ten tips from the JumpCrew team.
“Company culture is everything. Hiring the right team that promotes and encourages culture is the difference between an average company and a great one. Culture has the potential to fuel the energy of your company and sets the tone for everything – good and bad – that happens within an organization. If you have a thriving culture, you will have synergy amongst team members, an environment of active collaboration and increased productivity. As JumpCrew continues to grow, we look at culture fit first and foremost in a candidate. You can train someone on the skills required for a role, but you cannot train someone to fit the culture of a company. As you begin to hire your team and grow your business, start to think on how you invigorate culture and developing a thriving environment for all involved with your company.”
–Ellie Bartholomew, Director of Talent Acquisition
‘“The right people, in the right seats, on the right bus, going in the right direction”
Everyone has talents. Sometimes they think it’s one thing, but really, they have skills they didn’t know existed. Uncovering talents in people is really pretty easy. You just have to pay attention.
Let’s say you have sales rep who just can’t seem to close deals. They show up on time. They make all the necessary calls. Send quality emails. Set quality Appointments. They just can’t seem to get a close deal. Obviously, it’s hard to get to know this person in these few sentences. What you don’t know about them is they help every new person who joins the team. They stay late to make calls if they didn’t get enough appointments that day. They don’t get desperate and make the wrong kind of sale.
So, what are qualities you see that give insight into “The right people, in the right seats, on the right bus, going in the right direction?”
It seems like this person might just be in the wrong seat. Sales isn’t for everyone. You hired a quality human being who naturally works hard and helps others. Is there room in training? Is having a strong mentor role filled going to help your sales output?
Watch people, look at what they are good at – if they are a good human, find them the right seat on your bus.”
–Brenna Lewis, VP of Operations
3. Employee Advocacy
“People make a company powerful. They’re the reason your brand connects with your audience, generates revenue, and keeps your customers coming back time after time. It’s easy to take our teams for granted and forget that they can be one of the most essential pieces of our marketing strategies. Creating employee advocates means harnessing that power and directing it out towards the world at large. When your team members are enthusiastic about your company, they will share content about your brand on social media, recruit other members of their network for your staff, and talk about the business in a positive light in regular conversation.”
–Melissa Hawks, Director of Learning and Education
4. Establishing Goals
“It’s difficult to measure success without clearly defined goals and objectives—it’s most helpful if they’re quantifiable and highly actionable. This also helps you break your days down into small, easily manageable parts.
For example, if you know that you need 10 new customers a month to meet your goal of 120 customers by the end of the year, figure out how many phone calls you need to make every day to produce that many new customers each month. Aim for that volume of calls every single day.
It’s difficult to stay motivated when you don’t feel like there’s a point to the game or if there’s not an attainable goal to reach every day.”
–Rob Solberg, Sales Director
“Google analytics can be an enormously helpful tool to help you gauge the effectiveness of your different social marketing efforts. There’s an old adage I love; “If it’s worth doing, it’s worth measuring.”
With social marketing, digital marketing, and marketing in general, every tactic you implement should be something you can measure. We look to GA to give us a lot of the feedback on how different initiatives are performing for us.
At the very basic levels, we will want to look at where traffic is coming from. From a social media standpoint, we can take it a step further by using Google’s campaign URL builder to build links to share across social that we can associate with different efforts and traffic sources. This can not only show us where the traffic came from, but it can also show us how that traffic converted. So we are able to determine which social channels are the most effective for us from a revenue or lead generation standpoint. Just make sure if you’re using a long coded url, make sure that you’re also using a link shortener so it looks clean.
For some of the more advanced tactics we can implement, we’re able to determine what changes we need to make in our conversion funnel. If we seem to be losing traffic at one step, we’ll know to shore up that part of our process, or adjust the language we’re using. Understanding what your conversion rate looks like on the front end can help you create goals when it comes to preparing your marketing plan. When you build your social marketing plan based on real conversion data, you increase your chances of success by having a much clearer expectation of results.
There are near endless amounts of topics to cover with Google Analytics, but the key is starting simple, understanding what is working and what is not and adjusting your plan accordingly. It’s easy to go down the rabbit hole of analytics, but keeping your focus on a few key factors and taking small steps to improve those is a great first step with any local business owner.”
–Mike Freeman, Sr. Director of Customer Success
“Automation is vital to a business’s success and overall organization. It is about driving activity, increasing productivity and enabling sales. Automation allows you to streamlines your sales process and retention with scheduled touch points and follow ups. It reinforces and simplifies process while allowing us to refine and test with structure and clear results.
It automating your processes also creates a path for contact improvement. Integrating tools encourages people talk to each other to create efficiencies and transparency in the workplace while connecting all departments together.
Automation is not just about sales; it is about moving accompany forward with the right people and the right technology. It pushes people to be innovative and challenge the status quo.”
–Cassandra Wit, Senior Operations Manager
7. Lead Generation
“You need to ask yourself what are you willing to do to acquire a new customer. The success of any lead generation campaign is depended on the offer you’re advertising. Without having a compelling offer, it doesn’t matter how awesome your ad looks or how many hours you A/B test ad copy, images etc. – you will never get that campaign to produce results. Before you get into the minutia of A/B testing and scaling a campaign you need to find an offer that you audience will respond to. Once you have a solid offer that makes someone take action on your ad everything will fall into place. You’ll see your CPL (cost per lead) drop and now you’re A/B testing will not be done in vain.”
–Michael Cocan, Demand Generation Manager
8. Video Incorporation
“In 2017 video is everything, I mean EVERYTHING, in your marketing strategy. Facebook has become the 2nd biggest video player behind YouTube. When scrolling through your timeline almost every post is now a video. People have become lazy, they don’t want to read your 300 word post, they want a 30 second video, and if you can’t hook them within the first 10-15 seconds, you lost them.
The brands that are not all in on the video space are leaving massive amounts of money on the table. We are in the renaissance of video marketing as we speak.
The next 12-18 months will determine your brands place in the video space. Video technology has come such a long way in the past 10 years, all you need to start getting into the video space is the phone in your pocket.
At this point, if you still don’t see the benefits of video in your marketing strategy, you will be left behind.”
–Blake Guidry, Social Media Coordinator
9. Email Marketing
“Even though it’s been around since the 70s, email remains one of the most important marketing channels for local businesses. The growth of smartphones has only intensified how often we open our inbox, and email is relatively inexpensive in terms of software and creative costs.
If you don’t believe me, just think about all those Amazon emails sitting in your inbox. It’s true: a significant portion of all ecommerce revenue flows directly from email campaigns.
There are two keys to successful email marketing:
- Segment your list based on behavior or interest. Don’t send the same thing to everyone. Group your subscribers by their common interests, then develop offers specific for each group.
- When someone buys from you it’s only the beginning. If you have a higher tier product or service, email everyone who bought something less expensive and explain to them why buying the more expensive thing is completely logical and necessary.
Prepare your upsell offer carefully. You need to make sure the more expensive offer is a logical step up, or your customers won’t appreciate it.
If you do these three things, the next step is to prepare your favorite drink, find a comfy chair, and watch the orders roll in.”
–Zach Watson, Demand Generation Manager
10. Social Media Story Telling
“These days the companies that get noticed, are the ones telling compelling stories that both reinforce their brand and boost sales. Telling your brand story in a way that will intrigue your audience is crucial. A winning brand story is one that people can relate to and creates a memorable experience with your brand.
New technology, the overwhelming growth of mobile usage, and, of course, the consumption of social media channels have created easy access for capturing the interest of a wide array of customers.
Good stories make a difference in our lives, and visual storytelling is the best way to go about this. Your audience is far more likely to take action with your brand if you can immerse them in your story, create a visual experience of them incorporating your product in to their everyday use, and create content they can visually recall.
The tips in this blog and this blog, will help you learn how to create memorable and engaging stories that create emotional connections between your brand and community.”
–Jason Yarborough, Director of Social