Times are changing when it comes to recruitment marketing. Employers are scrambling to find new and better ways of finding qualified career seekers while trying to become fluent in all the latest marketing technologies available. In fact, 51% of companies now use AI to source, screen, and schedule
While new technology is fantastic to add to our recruitment arsenals, we can’t forget about fostering a connection. Whether we like it or not, social media is still one of the best ways to reach your target audience. It’s a considerable part of recruitment marketing for both job seekers and employers.
Most job seekers incorporate social media into their job search, so it’s crucial for staffing agencies to maintain a solid social media presence. 18.4 million professionals credit Facebook for leading them to their current job. Especially for businesses, each social network has a different purpose and audience.
Your content and online networks are an asset to your company. It’s important to understand these platform differences in order to appeal to your audience in the most effective way.
Facebook For Recruitment Marketing
Typically, staffing agencies should use Facebook to display brand personality—this is where you should share your culture and company story.
Great recruitment marketing posts for Facebook include:
- Hot jobs
- Recent placements
- Surprising statistics
- Office life
- Holiday celebrations
- Local community events
Twitter Recruitment Marketing
Twitter is a great channel for connecting with candidates. Interact with users, ask questions, and provide insider answers to truly reap the benefits of this social channel. If you didn’t know, Twitter also has a terrific ad platform that can be utilized to get in front of your target audience.
At our recent conference, JumpCon, Joe Wadlington of Twitter spoke on company voice. His opinion? Companies should use Twitter to show personality. Joe specifically thinks that throwing some sass and sarcasm into the Twitter universe never hurts. Wendy’s is a classic example—if you haven’t seen their strategy, check it out.
Your company’s recruitment marketing tweets should include:
- Open jobs
- Candidate questions
- Industry news
- Blog posts
- Thought leadership
- Personality posts
LinkedIn Recruitment Marketing
The audience on LinkedIn is strictly for business purposes. Please don’t post photos of the cute dog in your office—that’s for Facebook or Instagram.
Surprisingly, while 94 percent of recruiters are active on LinkedIn, only 36% of job seekers are. If you’re recruiting for digital jobs, it’s likely the talent you’re seeking is among that 36%. This channel is for providing content that you would share during a business or prospecting interaction. Use the LinkedIn jobs portal for job postings and utilize regular feed posts to establish your company as a thought leader in the industry.
A new feature on LinkedIn to take advantage of are LinkedIn Life Pages. You can make these pages either open or targeted and design them specifically to showcase your culture. At JumpCrew, we have a LinkedIn Life Page for each office location and each team within the company so that prospects can see what it’s like to be part of JumpCrew.
Share the following recruitment marketing posts with your LinkedIn audience:
- Hot jobs
- Career Fairs
- Industry stats
86% of people are likely to use social media to find new job opportunities in the first 10 years of their career. With this number being so high, it’s likely staffing agencies will connect with their ideal candidate through social media.
If you can foster a connection on social media while leveraging new recruitment marketing technology, you’ll be sure to have a steady stream of qualified candidates who want to meet with you as much as you want to meet with them.
Contact us today or more information on how to take your marketing strategies to the next level, and to learn which techniques are right for your specific business.