Day: May 6, 2019

5 Tips to Nail Your Brand’s Tone-of-Voice

If you’ve ever worked with or read a creative brief from an ad or marketing agency, you’ve probably seen the term tone-of-voice thrown around before. While it may seem insignificant at first, it’s actually something super important that brands can easily overlook—especially if multiple people are writing on their behalf. Tone-of-voice isn’t so much about […]