5 of Our All Time Favorite Social Media Campaigns

Social media is huge.

With over 2 billion people on Facebook and 700 million on Instagram, the marketing potential is endless.
Brands are taking advantage of this frenzy and using the power of this medium with powerful social media campaigns.

Typically, the best ones are memorable. They go viral and spread the message rapidly across all platforms.

These 5 campaigns caught my eye by raising the bar and exceeding my expectations.

1. Dove Real Beauty Sketches

This genius campaign aimed to invoke emotion, and it absolutely did.

By using FBI sketch artists, the campaign participants were asked to describe their faces, followed by their relatives and friends being asked to describe them.

The results showed that most people were overly criticizing themselves. The campaign immediately blew up, especially Facebook, and was shared over 630,000 times on Facebook within its first 10 days.

Why It Was Great

If Dove had simply said people are too critical of themselves, the campaign wouldn’t have had the same impact. Instead, it made people look at themselves in a different way. Along with emotion and realization, it helped Dove reinforce its branding as a self-esteem supporter. Dove continues to distinguish itself as a positive brand and major advocate for women in general. Way to go Dove!

2. Salt Bae

Of course, one of my favorites is about food.

Salt Bae, aka Chef Nusret Gökçe, posted an Instagram video that quickly went viral. The video shows the chef stripping and slicing a steak, then whimsically throwing salt onto it.

Gökçe owns a chain of steakhouses in Turkey, Dubai, and Abu Dhabi called Nusr-et. He has also started construction in Riyadh with plans to develop locations in London, Berlin, and New York.

This video has resulted in memes and gifs exploding all over the internet.

Why It Was Great

Gökçe’s approach to his culinary skills was impeccable. As the audience for food prep videos continues to grow, nothing has come across quite like this. He is seen preparing a perfectly cooked Ottoman steak. Just as the last few seconds of the video air,  his personality and sass is unveiled. It’s comical, yet dramatic.

Reinforcing personality helps viewers relate to the brand and person. In this case, we all related to being over-dramatic while preparing our favorite meal.


Adidas reminded us of their position as a key fashion figure in the hip-hop industry with their latest Instagram campaign by partnering with big hip-hop names like Snoop Dogg, Desiigner, and Stormzy. This highlighted and promoted their Originals as a totem of hip-hop culture.

Why It Was Great

Firstly, it uses influencer marketing to appeal to a wide base of people. Partnering with influential figures in the hip-hop world helped Adidas establish additional credibility. The videos created for this campaign are intriguing and engaging.

Shortly after it began, consumers all over started posting their own #ORIGINALis pictures forming an even stronger community around the brand. A marketing campaign that consumers can take part in is always beneficial.

Whether you’re a hip-hop fan or not, you’ll love this edgy, modern campaign.

4. Leggo My… Netflix?

Everyone loves Netflix, right?

Stranger Things is said to be one of the most popular digital original series to date. Of course, by people seeing Eleven, one of the main characters, scoffing Eggos down on the show, the brand gained a colossal amount of exposure.

This helped encourage more conversions and improve their social engagement, so Kellogg’s rightly took it to Twitter.

Why It Was Great

To plug the second season of Stranger Things, Netflix and Kellogg’s Eggo paired up to open the show with a short clip of the frozen waffles. Eggo’s social team pounced on Twitter to make the most of the exposure. The Tweet earned more than 9,200 retweets and 20,000 likes resulting in one of the savviest social plans.

To data, Eggo’s Twitter page has 11.3K followers with a consistently high level of engagement for each Tweet they publish. This didn’t only highlight the waffles as a product, but made the Eggo brand relatable.

It screams “We love Stranger Things too,” and with this series being so popular, Eggo took advantage of its chance to bond with its enormous number of viewers.

5. #ShareYourEars

Disney Parks and Make A Wish Foundation extended their long-standing partnership by starting the #ShareYourEars campaign.

The campaign had simple rules – for every picture on Facebook, Twitter, or Instagram that had Mickey Mouse ears and the hashtag #ShareYourEars, Disney would donate $5 to the Make a Wish Foundation. The hashtag instantly blew up over the coming days.

Why It Was Great

Because of the amazing support, Disney Parks donated $2 million to Make-A-Wish, double the original pledge, to recognize the outpouring of public support for the campaign between January 29 and March 14.

A stellar campaign doesn’t always have to be about your brand. Being humble and helping others is a phenomenal way to unite your fan base. This campaign literally changed lives, and who better to be behind that than Disney?

With social media being the go-to place for visual marketing, it’s important to stand out. Creating content that is powerful, yet on target can be challenging. Even though social trends are changing daily, some campaigns remain at the top.

For advice on memorable ad campaigns and social content, contact a social media expert today.


Author Admin

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