Facebook for Property Managers

Property Managers are challenged to increase their engagements on Facebook in order to increase their income potential.

In the last decade, social media has become the penthouse of marketing and innovation for property managers. Every effort a property manager makes to create awareness for their business is showcased on social media, or at least it should be.

According to RadPad’s Director of Growth, Matt Reilly, “More than 90 percent of people looking for their next living situation are searching online first.”

Utilizing these five tips, property managers can not only utilize this information to build a following on Facebook, but they can also build increased interactions to posts about rental properties.

1. Timing is Everything

As any property manager knows, good timing is the key to success. The same is true when you are trying to reach your audience on Facebook. Strategically placing your posts so they are seen by the highest number of people is essential.

Studies show that it is best to post on Saturday and Sunday between the hours of 12 pm and 1 pm, Thursday, and Friday between the hours of 1 pm and 4 pm and Wednesday at 3 pm.

It is during these times that people are looking at Facebook the most. It is a collective downtime and therefore, why not take advantage of it?  Be sure to test alternate times of day, your audience may respond differently than the standard Facebook user.

2. Encourage Interaction

While sharing a property listing might get a few responses, it is much better to elicit interaction from followers than simply hoping they are interested without actively engaging them.

One of the best ways to ensure posts on your Facebook page draw engagement is to consistently provide great content that people find interesting. Posting a link three or more times a day, screams salesman and comes across as spamming your followers. Additionally, simply posting a link with a thumbnail is statistically shown to be far less productive than a simple status update that provides additional information.

Engage your audience by asking them questions, showing them the property through pictures or a video, or create a Facebook Live video where you have an IRL (In Real Life) walkthrough of the property.

Basically, Facebook is a place where property managers can interact with their current and potential renters, so take advantage of it and listen to what they have to say.

3. Giving Life to Your Property

Some of the best social media posts include pictures and information about people having fun and enjoying life; after all, isn’t that what we all want to see?

The great news about this for property managers is that through social media, renters can be the best referral. Take pictures at community gatherings, interact with renters in a way that makes them feel truly at home. Creating a sense of community, both IRL and online is essential for gaining Facebook interactions.

Not only can people be seen having fun and enjoying life at presently rented properties, the message can be followed up by the idea that followers can have this experience by renting one of your properties.

4. Target the Right Audience

One of the easiest ways to ensure you are reaching the right audience is to keep your account information updated and accurate.  Including an address helps with indexing your brand for local search results and increases page following.  Be sure that you have the correct business hours, website and phone number on your Facebook page so potential renters know when and where to find you.

Understand what types of content resonates with your target audience.  Test different content – video, photos, and links to interesting articles.  Apply the 20/80 rule, 80% of your posts should be informative or entertaining and 20% should be promotional.  You will build a relationship with your audience and they will view you as a source of reliable information, not someone trying to sell them something.  If they find you interesting they will share your posts and help build your audience.

5. Connecting with Your Online Community

The tip that brings all of these tips together is to connect with your online community in a way that is always positive.

When asking for engagement and interaction from Facebook users it is important that the property manager is diligent in responding to those interactions in a timely fashion.

If there is a question about a property, answer it in the comments. That way, if others have the same question, they will not only receive the answer that they seek but they will also know that you are responsive and that might lead to another question or a request for a showing.

Additionally, when receiving reviews, it is important to respond to each one positively and publicly.

For more tips about interacting with followers and getting the most out of your social media platforms, follow us on Facebook.

(Wink, Wink)

Contact us today or more information on how to take your marketing strategies for your real estate and property management firm to the next level, and to learn which techniques are right for your specific business.

Katie Rogers

Author Katie Rogers

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