Dr. Candace Warner – JumpCon Women’s Panel Speaker

JumpCon Women's Panel Candace Warner

Meet Dr. Candace Warner, one of our Women’s Panel speakers at JumpCon, our inaugural Digital Transformation Summit. This panel will discuss diversity in the workplace.

Join us in Nashville, Tennessee, aka Music City, on October 24th, 2019 to hear speakers like Dr. Warner talk about sales, marketing, and beyond.

Why JumpCon: The Digital Sales Transformation Summit

JumpCon is a one-day event bringing together sales leaders, marketers, and business owners from across the country to talk about growing businesses through digital sales and marketing transformation.

Why Dr. Candace Warner?

Dr. Candace Warner is the CEO and founder of People3, a benefit corporation that provides diversity and inclusion training to businesses, non-profits, and government sectors across the country. 

As you can imagine, she’s been busy — diversity, inclusion, and equality in the workplace have been hot topics lately. Dr. Warner is leading the team at People3 to bring knowledge to businesses about how to facilitate a healthy culture where all people – regardless of race, religion, or sex – have a seat at the table.

As a sociologist, academic researcher, trainer, and curriculum designer, Dr. Warner does it all. She holds a Master’s degree in Sociology and completed her Ph.D. in Public Administration & Policy. She’s a member of several professional groups in Tennessee and beyond and has accumulated numerous awards for her instructional skills and contributions to sociology. With almost two decades of experience under her belt on understanding diversity and cultural demographics, she’s an ideal speaker for our Women’s Panel at JumpCon. 

Getting to know Dr. Warner

We asked Candace three questions to get to know her better beyond that impressive bio. Here’s what she told us.

One special thing about you that is not in your bio?

I’m a singer. I’ve been singing in bands and also solo on occasion since I was a teenager. I currently sing backup vocals for a local artist (about two-three times a year). 

What would you love to chat about with conference attendees other than work?

Traveling–where have you been, where do you want to go, what do you want to learn or what did you learn when traveling–about the culture, the society, the people. I love learning and talking about all things travel and culture!

Why speak at JumpCon when you could be anywhere in the world?  

I’m very passionate about the intersection of race, gender, and economics so I love nerding out over these data points and talking about how the macro/big-picture view connects to women’s everyday lives and work and economic and workplace experiences.

Meet Dr. Warner in person and hear her talk all things diversity, inclusion, and cultural competency at our JumpCon Women’s Panel. Grab a ticket here.

Read more:

Jamie Dunham: Women in the Workplace JumpCon Panel Speaker

Building Great Teams and Culture: JumpCon Culture Panel

Building Great Teams & Company Culture – JumpCon Panel

What do you get when you combine Michael Jordan, Magic Johnson, Larry Bird, and a full roster of the world’s greatest basketball players on a single court? You get the Dream Team– a squad of all-star athletes who earned their name after an undefeated season and gold medal win at the 1992 Olympics. To this day, the Dream Team is often considered the greatest sports team ever assembled.

1992 dream team
Photo via The Undefeated/Getty Images

Although we aren’t all destined for Olympic greatness, the success of the Dream Team does prove a valid point: when you combine great talent with great leadership (RIP, Coach Chuck Daly), great things happen. The same applies to business. In order to run a successful company, you must make hiring and culture a top priority – if not the first.

Aat JumpCrew, we set (and met!) a company goal in early 2019 to hire 100 people in 100 days. We learned a ton about building a strong team and culture. Our hiring team is bringing their insights to the JumpCon stage to talk about all things hiring and culture, along with a few special guests from incredible companies like Dialpad, Ambition, and Salesforce.

Why Does Company Culture Even Matter?

For job seekers, work is no longer just about work. People want more than just the dream job–they want a dream culture to go with it. Everybody benefits from healthy company culture. There are countless reasons why culture matters and why building a great team is invaluable.

Attract and retain top talent

Company culture can mean a lot of things, but it boils down to how engaged your employees are and how they feel about their place of work. An engaged employee is enthusiastic and fully absorbed in their work. Gallup reports that highly engaged businesses achieve 59% less turnover. If so, they’re more likely to stay in their role. Employers know that turnover is one of the most costly aspects of running a business–so keeping your talent in-house is key to helping your business thrive, as well as attracting prospective employees.

Happier people are more productive

According to Fast Company, happy employees are 12% more productive. It’s not a surprising stat: if you love what you do, you’re more likely to do it! There are dozens of ways to keep your employees happy, whether it’s free lunch on Fridays, company events (cc: our company talent show this summer, pictured below), or professional development opportunities. Even something as simple as creating a positive work environment by celebrating weekly wins can make all the difference.

strong company culture

Company talent show in May 2019. Sunglasses required.

A strong company culture gets noticed

Word of mouth goes a long way. If your company is filled with rock stars who are passionate and happy with their work, the world will notice. Your employees will sing the praises of your company in real life and online, helping you solidify your business’ identity as a positive one. And don’t forget that if your culture is on shaky ground, that won’t go unnoticed, either. If people are unhappy in their work, it’s pretty obvious to everyone around them. Take the time to invest in your culture and you will reap the benefits, both internally and externally.

How to Build a Great Team and Culture

So how do business owners, HR reps, and executives go about building their Dream Team? Hint: It’s not a simple task. Our mission to hire 100 people in 100 days wasn’t easy, but it was worth it. And we want to show you how we did it during our culture panel at JumpCon. Our very own Director of Talent Acquisition Ellie Bartholomew, who led the hiring charge, will discuss all things culture and team building. She’ll be joined by leaders from other thriving companies who know a thing or two about building great teams like Salesforce, Ambition, and Dialpad. Let’s get to know them.

Salesforce

Salesforce company culture

If you haven’t heard of Salesforce, you may be living under a rock. The cloud-based software company and CRM system has transformed businesses worldwide and is worth more than a hefty $150 billion. They’re also one of the 200 businesses that are shifting away from the shareholder-first values system. You’ll get to hear how they handle company culture and what it took to scale to become one of the highest-valued businesses in the world.

Ambition

AMbition company culture

Ambition is a sales operation and goals management solution that give sales leaders the tools they need to develop reps into stronger salespeople. By offering tools that measure performance insights, Ambition is all about empowering their clients and employees. During the panel, you’ll get the inside scoop on how they’re growing their team and maintaining a positive work environment.

Dialpad

Dialpad company culture

Here at JumpCrew, we use Dialpad for our internal communication. Dialpad makes it easier to communicate with both your teammates and clients through an efficient cloud phone system. They recently became a certified Great Place to Work and are committed to keeping it that way. Don’t miss an opportunity to hear this growing tech company talk about how they’re keeping up with changes during a heavy growth period and fostering a healthy company culture in the process.

 

If you’re growing your company and want to hire smart and fast without compromising on culture, this panel is for you. Grab a ticket to JumpCon today and get the resources you need to build your own Dream Team.


 

Read more:

Welcome To Our Table: Women In The Workplace Panel

Leverage Digital Channels & Build Your Following – JumpCon Panel

Leverage Digital Channels & Build Your Following – JumpCon Panel

JumpCon digital channels panel

On November 2, 1920–almost exactly a century ago–American citizens headed to the polls to cast their votes in the 34th presidential election. Either Republican Warren G. Harding or Democrat James M. Cox would take the country in a new direction following incumbent President Woodrow Wilson’s second term.

Hours later, Warren G. Harding made history as the country’s 29th president–but he wasn’t the only one. That same day, a small Pittsburgh radio station named KDKA held the nation’s first commercial radio broadcast. Listeners across the country heard the results of the Harding-Cox presidential race in real-time. This national broadcast laid the foundation for not only the future of radio but the future of mass media.

new digital channels

New Digital Channels + New Audiences = Impact

The KDKA broadcast paved the way for radio to play a central role in the media landscape over the next few decades. Almost 100 years later, new digital channels are still evolving and having major impacts not only on how we communicate—but how we do business. 

Podcasts

Podcasts, the radios’ prodigy, is one example. The groundbreaking first season of Serial in 2014 broke records and put podcasts on the map. Today, there are more than 700,000 active podcasts, and 32% of Americans say they’ve listened to a podcast in the past month

And to top it off, podcast advertising revenue is predicted to reach $1.6 billion (!) by 2022.

In a world once dominated by competitive, syndicated radio programming, podcasts allow for niche communities to thrive. Free and easy access for listeners and low barriers to entry for podcasters make this medium one of the most appealing digital channels for businesses and audiences alike.

Voice Search

On the shoulders of podcasts are voice devices like Amazon Alexa and Google Home. As Backlinko says, voice search isn’t the next big thing: it’s already here.  Voice technology is rapidly advancing, and both consumers and businesses are preparing for a world where voice assistants are installed in products like appliances, televisions, and cars.

Marketers must not only consider the ongoing changes with optimizing their sites for search via screens but for voice search as well.  It’s estimated that by 2020, 50% of all searches will be voice searches. Complicating the future of SEO, voice search is a definite game-changer that marketers everywhere need to think about. 

Social Media

And let’s not forget about the undeniable power of social media. The Instagram Influencer has more clout than the traditional celebrity, as 6 in 10 teens follow advice from influencers rather than famous stars. Facebook alone has 2 billion monthly active users—that’s more than a quarter of the human population. And despite the hot water Facebook has been in over the past few years, it’s still arguably the most powerful social network in the world–and the primary marketing channel for thousands of companies and businesses.

new digital channels to build your audience

You probably have questions about how to leverage these digital channels in your business. Should you start a podcast? Are you spending enough (or not enough) on Facebook Ads? How do you leverage communication channels and find your people? How can you make a real impact on your audience like that first KDKA broadcast? We’ve got a crew of people to help you find the answers. Enter JumpCon.

Leveraging New Digital Channels for Greater Impact

This year at JumpCon, we’re hosting a panel of speakers to help you learn to leverage new channels, build your audience, and provide value to your customers. Director of SEO at Horizon Media, Josef Sperzel, will be moderating. Here’s who you’ll be hearing from on the panel:

christopher Boon JumpCon

Christopher Boon, SVP of Enterprise Solutions at Dstillery, is known for shaking things up. He’s been leading the charge at the Artificial Intelligence company for just over two years, and he knows a thing or two about data. He’ll be lending his voice to talk about all things AI and how making data-driven decisions is the key to leveraging channels in new ways.

 

Nuria Iturrios JumpCon

Next up is Nuria Iturrios, Partner Manager of Customer Success at Twitter (maybe you’ve heard of it?). When it comes to finding a happy medium between customer satisfaction and compelling advertising, Nuria knows best. She’s driven by the challenges of breaking into new markets. You’ll get to hear about her experiences with those challenges during this panel.

Tiara Puglisi JumpCon

Tiara Puglisi is the Group Director of Connections Strategy at the innovation consultancy R/GA. Her job is to make sure her teams’ creative work is seen by the right people at the right time. This is an essential aspect of influencing and engaging audiences on your digital channels, which makes her a perfect fit for this panel.

Rahul Sabnis JumpCon

And finally, meet iHeartMedia Chief Creative Officer and EVP Rahul Sabins. The music and entertainment industries have been transformed by technology in the past decade, and Rahul has seen them first-hand at iHeart. Hear his point of view on adapting to a changing media landscape and using creativity in your marketing.

So how will you and your team navigate the digital world going forward? Come get inspired during this exciting panel at JumpCon. Your next groundbreaking marketing move is waiting for you on the other side. Register for JumpCon today.

Read more: Welcome To Our Table: Women In The Workplace Panel

5 Reasons Your Business Needs A Blog

Business blog

Wondering if your business needs a blog? The short answer is yes.

The long answer? In today’s world, a blog is non-negotiable. According to HubSpot, 55% of marketers say blog content creation is their top inbound marketing priority. You may have a great website with tons of information, but a business blog is essential to uniquely position yourself against your competitors, offer free and engaging content for potential customers, and define your brand. 

The idea of starting a business blog can feel overwhelming, but it’s worth it. Here are 5 reasons your business needs a blog.

1. Define Your Brand Voice

Chances are, your company is not the only company in the world that sells what you sell or does what you do. A business blog is a good way to differentiate yourself from your competitors and define who you are in the market.

5 Reasons Your Business Needs A Blog

Blog posts are written in your brand’s tone-of-voice to help your customers understand who they’re talking to. Is your brand voice laid-back and conversational? Or are you more formal and matter-of-fact? Establish your brand personality through your blog content, voice, and tone.

2. Improve Your Traffic Through SEO

Before you can acquire customers, your target demographic has to know you exist. Blog posts are a goldmine for boosting your SEO rankings and helping your ideal customers find you. This is where a content strategy comes into play. 

Research what your customers are searching for and tailor your blog topics to their needs using a keyword research tool like SEMrush (our favorite). Most blogging platforms have add-on features to help optimize your pages for search and make them easily sharable. For example, WordPress has hundreds of add-ons—aka plugins—that help optimize your page for organic search. The Yoast SEO plugin is an SEO game-changer that basically tunes the engine of your site to make it search-friendly.

With the right content strategy, a company blog is a front-row seat to the top of Google SERPs which help increase organic traffic to your site.

3. Position Yourself As A Thought Leader

Is your team filled with deep thinkers and innovative creatives? Is your company the first to market with a new product? Has your business done in-depth research on specific topics? Let the world know through your business blog posts.

Here's Why Your Business Needs a Blog

Every company wants good publicity, and your blog is a great place to own your reputation. Position your brand as a leader in your industry by highlighting in-depth research findings, new product releases, and unique insights from your team members. Don’t be afraid to have an alternative point of view and go deep into different subjects–this is where viral posts are born. People are drawn to unique and authoritative perspectives and will look to you for expertise if you provide valuable content.

4. Communicate With Your Customers

Most blogging platforms have comment features where readers can share their thoughts on your posts. This is not only a great way to start a dialogue with your customers, but it also allows you to collect anecdotal data about your audience. 

Are you getting glowing feedback on a post? Sounds like you provided valuable information and should post more on that topic. Are you getting a lot of questions and confusion from readers? You might want to clarify your messaging or create new content around that topic to answer the questions being asked.

Once you have a good idea of how your customers are responding to your content, take it one step further by repurposing successful content for social media and sales collateral. One survey showed that 66% of marketers use blogs in their social media content. If you have a popular post generating tons of traffic and engagement, how else can you leverage it? Can you turn that post into an educational Instagram story series? Have you featured it in your email newsletter? Would it make sense as a video? Build trust and develop deeper connections with your audience by creating more touchpoints for them to get to know you and share your content with professionals

5. Generate More Leads 

Fun fact: B2B marketers who blog earn 67% more leads than those who aren’t blogging. Not bad, right? Your business blog is the gift that keeps on giving. The more blogs you post, the more opportunities you have to reach your potential customers. 

A business blog is a great home base for top-of-funnel content. In exchange for an email address, you can offer free, downloadable lead magnets on your blog like:

  • Whitepapers
  • eBooks
  • Infographics
  • Research stats
  • Checklists
  • Case studies
  • Videos
  • eCourses

Evergreen content, or always-relevant content with a long shelf life, will keep serving you long after it’s been published. In fact, 1 in 10 blog posts is compounding, meaning organic search increases their traffic over time. It will get shared more often on social platforms and rank higher as traffic grows and lead potential clients to your site. When those leads find what they’re looking for on your business blog, they’re more likely to convert by signing up for your email list, reaching out to a sales rep, or making a purchase. 

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