Christopher Boon of Dstillery – another JumpCon 2019 Speaker

Christopher Boon JumpCon

Christopher Boon is speaking at JumpCon, our inaugural Digital Sales Transformation Summit. The event is in Nashville “Music City” Tennessee. When is JumpCon taking place you ask?  On Thursday, October 24th, 2019.

Why JumpCon: The Sales Digital Transformation Summit

JumpCon was created to spread knowledge on integrating sales and marketing to drive revenue.

Why Christopher Boon?

I’ve had the pleasure of knowing and working with Christopher (or “Boon” as his friends call him) for years. He was a DJ and I used to breakdance at the parties he threw. A DJ and  BBOY is a perfect pairing.  Fast forward ten years and now we work together to help our clients develop their audiences and increase revenue. Boon is a highly driven, creative, entrepreneurial leader. With over two decades of success driving sales and marketing teams to generate sustainable growth, he’s an obvious choice for JumpCon. Christopher was part of the core marketing teams behind some of the most successful US consumer brands, including Red Bull and VitaminWater, before joining a few industry-leading B2B organizations focused on data strategy and audience intelligence.
Christopher currently leads the Enterprise Solutions Group for artificial intelligence (Ai) company, Dstillery, based in NYC, which has built a modeling engine to predict audience behaviors. Dstillery supports brand marketing programs, media campaigns, commercial real estate developments, mapping and location companies, as well as political campaign teams.

Why Dstillery?

“Why,” you may ask, would someone leave the glory that comes with managing big brands that have big budgets to start working at much smaller, much nerdier, B2B organizations focused on data and intelligence?
You’ll find out at JumpCon this October. For now, all we can tell you is that it’s a story that started at an illegal warehouse party in Brooklyn. Said event was attended by some of our industry’s top heroes who were robbed by some of the industry’s most infamous villains. The fight for truth ensued afterward, which is still going on today.

Getting to know Christopher Boon

We asked Christopher Boon three questions to help you get to know him.

Name one special thing about you that is not in your bio? I used to DJ full time when I was sponsored by RedBull and have performed all over the USA alongside a pretty nasty breakdancer named Brisk.

What would you love to chat about with conference attendees other than work?

  • The obsession w/privacy in Western countries
  • Well crafted sipping Rums from around the world, as well as any topic after having some well crafted sipping Rums from around the world
Why speak at JumpCon when you could be anywhere in the world?
Two words: Lavall Chichester. The lineup and agenda look great, I know it’s a place where we will be able to speak openly and candidly to learn quickly, and I know the conversation will be great all around. Plus, it’s in an awesome party town, so… duh.

Meet Rahul Sabnis — JumpCon 2019 Speaker

Rahul Sabnis of iHeart Media JumpCon 2019 Speaker

Rahul Sabnis, chief creative officer of iHeartMedia, will be one of our headlining speakers at JumpCon. The Digital Sales Transformation Summit is Thursday, October 24th, 2019 in Nashville “Music City” Tennessee.

Why JumpCon: The Sales Digital Transformation Summit

We started JumpCon to share the importance of integrating your sales and marketing teams. Come to our conference for a plethora of information on growing revenue via leads, brand awareness, and overall digital sales transformation.

Why Rahul Sabins?

Rahul is the man. I first met Rahul when we worked together at MullenLowe Mediahub and Profero. What makes Rahul special is that he never lets his title or success be an excuse to treat people poorly. A lot of creatives who work in creative agencies are treated like internal celebrities and they use that position to mistreat people. I’ve seen it time and time again. Not Rahul.  Rahul always pushed to include others and focused on creating the best work possible. He is a great human and his work speaks to who he is. So much so that Rahul snagged the first-ever top creative title given by iHeartMedia, chief creative officer. Rahul’s to-do list includes taking command of iHeart’s first, in-house creative group, and reporting directly to Darren Davis, President of iHeartMedia and iHeartRadio. 

Rahul Sabnis iHeartMedia Thestudio

Rahul Sabnis and his team will be enriching the eyes and ears of all iHeartMedia enthusiasts through TheStudio, “a full-service in-house agency committed to delivering the highest level of creative to [their] clients.”

This is a natural progression for Rahul as he’s held creative titles since 2004. Post Digitas, Rahul spent time working his way up at Havas, 360i, MullenLowe, and for the last six years, iHeartMedia—killing the game and mastering digital transformation along the way. 

“Rahul continues to produce the impactful design and creative that defines our company’s brand identity and has truly enriched the way our iHeart brands look, feel, and perform across all of our platforms” -Darren Davis, iHeartMedia

His recognition from the advertising community includes, but is obviously not limited to, a spot on the Ad Age Agency A-List (five times in the last eight years), “Best of Show” for OMMA, and an Effie in the package goods category. 

What is Rahul Sabnis doing when he’s not molding the creative path for the rest of us? 

Rahul’s integration of creative and digital make him an ideal speaker for JumpCon. 

Getting to know Rahul

We asked Rahul Sabins three questions to help you get to know him.

One special thing about you that is not in your bio? I started out in Engineering at Cornell for Computer Science. I graduated as a Marketing Major, focused on Small Group Dynamics…and my wife and I named our dog Modem. I’ll explain live.

What would you love to chat about with conference attendees other than work? About the dynamics of leadership and team building

Why speak at JumpCon when you could be anywhere in the world? Because I like their approach to understanding people, process and purpose. These are tenets that I have always used in how I’ve led creative teams.

Click here to buy a ticket to JumpCon 2019 and see Rahul Sabnis speak. If you need to convince your boss first, click here. 

More speakers: Meet Tiara Puglisi—JumpCon 2019 Speaker 

Meet Tiara Puglisi from R/GA – Another brilliant JumpCon speaker

Tiara Puglisi-JumpCon

Tiara Puglisi will be taking the stage at JumpCon. The digital sales transformation summit will take place on Thursday, October 24th, 2019 in Nashville “Music City” Tennessee.

Why JumpCon: The Sales Digital Transformation Summit?

JumpCrew created JumpCon to help bring brands to talk digital sales transformation and bring brands to the digital age.  Growing revenue, driving leads, and raising brand awareness is what we’re about.

Why Tiara Puglisi?

Tiara Puglisi is someone you have to meet. She is an amazing friend, mother, and advertiser. Tiara has been building media strategies that help big brands connect with audiences for years. She is passionate about helping companies grow and empowering women to dominate their field of work.

Digital and media experience

Tiara currently leads the connections planning team at R/GA, which is an elite team of hybrid media thinkers. They ensure creative work is built to be seen by the right people, at the right time, in the right place. While at R/GA Tiara has overseen connections strategy for brands such as Samsung, Verizon, Nike, and Uber.

She joined R/GA from Anomaly where she worked on some of her favorite categories—sports and food.  Next, Tiara helped launch the integrated brand campaigns for Panera Bread, “Food as it should be“ and Jolly Rancher, “Keep on Sucking.” She also led strategy for MLB “This is Baseball” and MLB’s jewel events.  Prior to Anomaly, she spent time building the media disciplines within MullenLowe Profero & Iced Media. Through the unique experience of being one of the sole media experts in a creative agency, she quickly learned how to use her media superpowers to help make creative ideas smarter and media work harder.

She’s also unapologetically a fast-food aficionado and is often asked to rank her favorites.

I’ve had the pleasure of working with Tiara for three years and knowing her for seven. Tiara is someone who is good to have on speed dial for immediate media assistance and/or amazing stories. Don’t take my word for it, take hers.

We asked Tiara Puglisi three questions about herself. Here are her answers:

Name one special thing about you that is not in your bio? I gave birth in my car.

What would you love to chat about with conference attendees other than work? Food and beer. There’s not much that gets me more excited than talking about food & beer. Please give me all of your restaurant recs.

Why speak at JumpCon when you could be anywhere in the world? It feels super on-brand for me. I love talking about digital growth and delivering it to the clients I work with.  (R/GA is also all about “transformation at speed” so when you talk about digital sales transformation my ears perk up)

Click here to buy a ticket to JumpCon 2019 and see Tiara Puglisi speak.

More Speakers: Meet Lauren Bailey—JumpCon 2019 Speaker

Meet Rand Fishkin – JumpCon 2019 Speaker

Rand Fishkin at Digital Sales Conference

Rand Fishkin will be one of our headlining at our first annual JumpCon Digital Sales Transformation Summit. JumpCon event is Thursday, October 24th, 2019 in Nashville “Music City” Tennessee.

Why JumpCon: The Sales Digital Transformation Summit

JumpCon was created to help you learn how to integrate sales and marketing to grow revenue, leads, and brand awareness

Why Rand Fishkin?

rand fishkin

Rand Fishkin is an amazing human being and master marketer who is a world-famous Search Engine Optimization (SEO) craftsman. He co-founded Moz an SEO software company, has recently launched SparkToro an audience intelligence search engine, and just published Lost and Founder: A Painfully Honest Field Guide to the Startup World. The book covers his ups and downs in the startup world during the founding and growth of Moz. It’s extremely honest, filled with hard-earned advice, and has some great stories. I read it twice. Everyone who attends JumpCon will get a copy of his book and Rand will be signing a few books as a special treat.

Rand Fishkin is one of the reasons many SEO professionals (myself included) have careers. Rand created resources to help us learn SEO and digital marketing. Now many of us have grown from SEO practitioners into other roles like CEOs, founders, and CMOs, in my case. Rand promoted our craft and helped build SEO into the multi-billion dollar industry that it is today. Here are revenue numbers for a few companies that thrive in the SEO industry. Brands around the world now understand the business value of SEO as a channel and hire SEOs to help grow their business. We are honored to have Rand on stage at JumpCon 2019.

Getting to know Rand

lost and founder book

We asked Rand Fishkin three questions to help you get to know him.
Here are his answers:
1. Name one special thing about you that is not in your bio? I’m a huge fan of theatre. Geraldine (my wife) and I got married in Ashland, Oregon, home to the Oregon Shakespeare Festival, and we go back every year. We probably see a dozen or more shows each year!
2. What would you love to chat about with conference attendees other than sales and marketing? I’d love to chat about helping people build their businesses more broadly than just sales and marketing. I’m particularly passionate about alternatives to venture capital, and about helping founders who don’t fit traditional VC-style models.
3. Why speak at JumpCon when you could be anywhere in the world? Nashville, a new event, a unique crowd, and a company of folks who share my passions! How could I resist 🙂

Click here to buy a ticket to JumpCon 2019 and see Rand Fishkin speak.

Read more: Meet Lauren Bailey – JumpCon 2019 Speaker

Meet Eric Hazelton – JumpCon 2019 Speaker

Meet Nancy Meyer – JumpCon 2019 Speaker

JumpCon 2019 – The Digital Sales Transformation Summit

Jumpcon press release picture

October 24, 2019 event to spotlight sales transformation and the power of combining digital marketing with sales

NASHVILLE, Tenn. (June 17, 2019) – JumpCrew, the leading demand generation platform that integrates sales and marketing to accelerate new customer acquisition, will host its inaugural conference, JumpCon: The Digital Sales Transformation Summit on Thursday Oct. 24, 2019 at Marathon Music Works in Nashville. The one-day conference will feature talks by industry leaders that educate attendees on leading digital sales transformation and implement an integrated sales and marketing approach to improve conversions, acquire customers and increase revenue.

“JumpCon gives us the ability to connect world-renowned speakers with world-class sales and marketing professionals looking to up their game,” said Chief Marketing Officer of JumpCrew, Lavall Chichester. “I’m excited to bring them together with the support of partners like Twitter, Outreach and Salesforce who have so much to offer businesses in order to help them grow. We’ll be making symbiotic connections that will change peoples’ careers and businesses.”

JumpCon 2019 speaker line up includes:

Jumpcon speakers

  • Rand Fishkin, Co-Founder of Moz, CEO of Sparktoro and acclaimed author
  • Alden Mills, CEO of Perfect Fitness, author and ex-Navy SEAL
  • Nancy Meyer, Publisher and GM, South Florida Sun Sentinel and Orlando Sentinel 
  • Dave Scott, Director of Global Marketing, Twitter Business
  • Rahul Sabnis, EVP, Chief Creative Officer, iHeartMedia
  • Meghan Graham, Exec Strategy Director, T Brand Studio, New York Times
  • Lauren Bailey, President and Founder, Factor 8, The Sales Bar, and #GirlsClub
  • Tiara Puglisi, Group Director, Connection Strategy, R/GA
  • Christopher Boon, SVP, Audience Insights, Dstillery and others. 
  • Eric Hazelton, Regional Vice President, Commercial Sales, Salesforce

The programming will focus on utilizing the three P’s (Purpose, People, Process) of digital sales transformation. These P’s bring sales and marketing together in order to achieve results and transform businesses. 

Featured JumpCon topics include:

    • Purpose: Knowing your brand purpose will help you grow an engaged audience – Topics include: Audience development, Influencer marketing, brand building, the power of company culture and more
    • People: Great people build great brands Topics include: How to build unstoppable teams, lessons from hiring 100 people in 100 days, learn how to learn to expedite employee and company success, and more
    • Process: Proven processes provide predictable profits Topics include: How to integrate sales and marketing, essential sales and marketing tools, is outsourcing sales a good solution,  how to find and leverage new channels like voice marketing, streaming radio, PODCasts, how to use search to grow and monetize D2C and publisher/media brands.

“We’re excited to host our first JumpCon conference – the only industry event focused on integrated sales and marketing,” said David Pachter, Co-Founder and Executive Chairman at JumpCrew. “By using technology to bring sales and marketing together, attendees will learn techniques to transform their businesses and achieve tremendous results.”

jumpcon attendees

In addition to the line-up of speakers, conference attendees will have the opportunity to connect with 250+ influential thought leaders in sales and marketing including Directors, VPs, CMOs and CEOs while learning from transformative content. On Wednesday, Oct. 23 prior to the conference,  there will be a VIP mixer to connect select conference attendees with the speakers and sponsors.

JumpCon Sponsors

Sponsors of the inaugural JumpCon event include Twitter, Salesforce, Dialpad, Outreach.io, Sales Hacker, Ambition, dstillery and beautyblender. To register for JumpCon and to learn more about sponsorship and speaking opportunities, visit www.jumpcrew.com/jumpcon-2019/

About JumpCrew
JumpCrew integrates digital marketing and sales to accelerate client growth. The company partners with and acquires brands to disrupt, transform and grow. JumpCrew’s solutions combine technology with a human touch. The company works with a growing roster of clients in publishing, healthcare, media, and technology to help them build awareness, increase leads, and convert sales. Headquartered in Nashville, TN, with offices in New York City, San Diego and Kentucky, JumpCrew has been recognized as the #1 best small company to work for in Nashville (2017) and top best places to work in Nashville (2018). For more information, visit https://jumpcrew.com/

Forging Ahead with Rapid Growth, JumpCrew Secures an Additional $7.2M in Series B Funding Round

sales and marketing

Company Appoints Chief Technology Officer and Launches Denver Tech Center

New York, NY (May 16, 2019) – JumpCrew, the leading demand generation platform that integrates sales and marketing to accelerate new customer acquisition, has completed a Series B funding round in the amount of $7.2M following explosive growth this year and three acquisitions in 2018. Co-led by Nashville Capital Network (NCN) and Hinsdale Capital, the raised capital will fuel product innovation, talent recruitment and additional acquisitions in 2019. This latest funding round builds on JumpCrew’s prior funding of $8.7M.

“JumpCrew has demonstrated a great ability to use technology to maximize growth. Sound strategy and flawless execution have enabled JumpCrew to build high-quality revenue for its clients and expand their offerings through acquisitions,” said Sid Chambless, Managing Partner at NCN Partners Fund.“This is a rapidly growing business that is both disrupting and transforming the digital media and publishing space. We are pleased to be partners with Hinsdale and the JumpCrew management team.”

On the heels of JumpCrew’s Series B funding, the company has appointed Dave Elchoness as Chief Technology Officer. Most recently, Dave served as SVP, Product & Technology at MediaNews Group where he was responsible for all products and technologies across both the news and AdTaxi marketing businesses. Dave is a graduate of Rutgers University and the University of Pennsylvania Law School.

In his new role, Dave will lead a team in JumpCrew’s newly established Denver Tech Center. Located in the heart of the Denver tech community. Dave’s team will be tasked with the continued development of JumpCrew’s sales platform and the launch of a new ad sales product.

“We’re excited for Dave to join JumpCrew and spearhead our team out of the company’s first Denver office,” said Robert Henderson, CEO at JumpCrew. “Dave will help bring JumpCrew’s tech offering to the next level and continue to enhance the capabilities we’re able to offer our clients.”

The JumpCrew platform allows clients to accelerate sales by integrating lead generation and sales execution. Since its founding in late 2016, the company has grown its enterprise client roster to over 50 customers including Experian and Unilever. In just the past year, JumpCrew has grown to over $35 million in annualized sales and has expanded its workforce to over 350.

To further support its clients’ marketing and sales execution, the company acquired three niche publishing brands in 2018:AHRN.com, MyBaseGuide.com and Target Marketing. Organic growth for the three brands following their acquisitions is over 50% and digital revenue has increased by 200%. The JumpCrew portfolio is now comprised of over 200 niche digital and print titles.

“JumpCrew has proven that digital sales and marketing transformation can happen in six months,” said David Pachter, Co-Founder and Executive Chairman at JumpCrew. “Companies come to JumpCrew because of its proven track record of increasing revenues at a high velocity. JumpCrew offers a solution that drives results and scales. For the brands we acquire, we invest in a more comprehensive reinvention of their businesses, pairing quality content with a reinvigorated integrated marketing and sales strategy.”

JumpCrew will host its inaugural conference JumpCon: The Digital Sales Transformation Summit, highlighting the power of combining digital marketing with sales in October 2019. The event will take place in Nashville, where JumpCrew is headquartered.

About JumpCrew

JumpCrew integrates digital marketing and sales to accelerate client growth. The company partners with and acquires brands to disrupt, transform and grow. JumpCrew’s solutions combine technology with a human touch. The company works with a growing roster of clients in publishing, healthcare, media, and technology to help them build awareness, increase leads, and convert sales. Headquartered in Nashville, TN, with offices in New York City, San Diego and Kentucky, JumpCrew has been recognized as the #1 best small company to work for in Nashville (2017) and top best places to work in Nashville (2018). For more information, visit https://jumpcrew.com/.

About Nashville Capital Network

Nashville Capital Network (NCN) is a partnership of more than 100 professional investors––most of whom have been founders and executives of highly successful companies.  NCN leverages the experience and expertise of the individuals within its partnership to identify, develop and support promising high-growth companies. NCN manages several investment funds, including NCN Angel Fund I, NCN Angel Fund II, Tennessee Angel Fund and NCN Partners Fund. For more information on NCN, please visit nashvillecapital.com.

 

Digital Transformation for Publishers and Media Brands

Digital Transformation

What is digital transformation?

Digital Transformation (DT) is the process of adding digital technology to all areas of business. This includes improving your staff’s digital skills, processes, tools, and ability to test and onboard new tech quickly.

Why does Digital Transformation matter?

Digital transformation matters because the companies that don’t implement digital technology to ensure their companies grow, will perish. Publishers and certain media brands are dying; their situation likened to the state of dinosaurs back in the day. Both were massive in stature and once dominated the landscape. Both faced extinction and a permanent change to the way things used to be. The dinosaurs perished, but their close relative, the alligator, adapted and survived. Some like this 700-pound beauty that was recently found in Georgia even thrived.

700 pound alligator

Publishers and media brands have to figure out what they can do to thrive, not just survive.

Publishing is not dead.

Publishers still have extreme leverage because they’re the gatekeepers to the consumers that brands are trying to reach. This power holds even more weight if you’re a publisher that dominates a valuable niche. TripAdvisor is a publisher/media brand that built a business around the valuable travel-niche.

TripAdvisor understood that social media and search engines were changing the way consumers shopped and they built a business around it. Now, historical hotel brands like Hilton and Marriott are forced to pay TripAdvisor for access to their audience.

Three ways publishers and media brands can digitally transform their business:

JumpCrew specializes in acquiring publishers and media brands so we can digitally transform their businesses. We bought two companies and grew their revenue 5x each by leveraging technology used for integrating sales and marketing.

Here are three things that you can do to digitally transform your publishing or media company:

1. Organization Learning: Grow Your Skills

In a report by the Economist Intelligence Unit, 94% of the executives they surveyed said their companies had a substantial digital skills gap. The lack of digital skills is why Innosight reported that nearly 50% of the S&P 500 will become irrelevant over the next ten years. Most organizations don’t have training programs in place that allow them to learn, master, and apply new technology.

I’ll prove it to you… have you heard of an Alexa Skill? Is there anyone in your organization that can build one? If you answered “no” to one or both of these questions, you’re already falling behind. Voice marketing will be a game-changer for those who test and learn how to leverage it. Here’s another example, there was a point where people questioned search engine optimization(SEO) (some companies still do). The issue is that while you’re wasting time questioning implementing SEO, companies like Casper and TripAdvisor are popping up. Both of these companies built SEO into their business model and used it to create multi-billion dollar industries and brands. If you’re questioning something that’s proven to work, you likely don’t understand it. For this reason, invest in a strong Enterprise Learning Platform. Without it, you risk dinosaur status.

Build an organization where digital marketing and sales are essential crafts. The difference between thinking of digital marketing as a craft vs. a job is vital to your success. A job is a chore. It’s the thing you do to pay the bills. A craft is a calling; something you would do for free, but luckily people are willing to pay for. Find and invest in people who consider sales and digital marketing to be their craft. For them, keeping up with new tech isn’t a burden, they’ll always be ahead of the curve and leveraging new technology. 

2. Integrate Sales and Marketing

Your sales and marketing teams should work as a unit. If your company was a body, consider your sales and marketing teams to be your left and right leg. The only way to move forward is if your legs work together. Most companies don’t function this way. Their sales teams have one set of goals and their marketing teams have another. Separate goals are a recipe for disaster. Imagine trying to run if your legs wanted to go in opposite directions. Ouch!

Here’s an example, if your marketing teams’ goal is to bring in leads, and your sales teams’ goals are to close them, you’re in bad shape. Marketing will always say they did their job when a lead comes in regardless of the quality of the lead. In turn, sales will always blame marketing when they can’t close a deal regardless of the quality of the lead. Your sales and marketing teams have to focus on the same goals. Together, they should focus on getting low cost-per-acquisition, high conversion rates, high upsells, and low churn. If both teams worked to hit these goals, you’ll move forward.

3. Explore New Channels

Remember our friend the alligator? Alligators are so good at adapting to change and new environments that they can sleep in a frozen river with just their snouts out to breathe. If you run a publishing or media brand, you must embrace your inner alligator. Accept that things are changing and learn how to be the master of your environment. Find new channels like voice devices and podcasts, and use them to grow and monetize your audience. 

Wrapping it all up:

Digital transformation is indeed a new buzz word, but unlike other trending marketing-lingo, DT is here to stay. There are many aspects of digital transformation not covered above, however, investing in learning, integrating sales and marketing, and exploring new channels are all important factors that we’ve seen work. Hiring and training staff will let you build these processes and add efficient technology to every aspect of your business. Integrating your sales and marketing teams will help increase sales revenue and brand awareness while exploring new channels allows audience growth and new revenue stream opportunities. Main takeaway? Adapt to that change so you can thrive–by the alligator. 

What is a CMS? – The Essential Guide to CMSs [Free eBook]

what is a cms

“What is a CMS” gets searched for a lot on search engines like Google and clearly shows the need for clarity on this topic. So we wrote an entire ebook on content management systems (CMS)  and are giving it away for free. Download it below.

What is a Content Management System (CMS)?

A content management system (CMS) is an application used to create, manage, store and deploy content on web pages. Web content includes text, photos, audio, video, and code. This web content helps individuals or businesses showcase their products, services or general information with their target audience. Most major brands and business owners fail to understand the differences in CMS platforms, and have never learned how to vet and choose a CMS.

Adobe Experience Manager (AEM) CMS Example:

Many major brands are flocking to Adobe Experience Manager (AEM) because it’s being pushed as a single solution to personalization around content and customers. However, there are major issues with AEM that are detrimental to SEO, and how your website ranks on Google and other search engines. This will directly affect your site traffic and sales from a website. If you don’t know what questions to ask your CMS reps or how to fix the basic problems with AEM, then your company and brand will suffer. AEM can be customized which is excellent for SEO, but again, if you don’t know the questions to ask, your brand and website will suffer.  If your brand is going through digital transformation then as a CEO, CTO, CMO, or CIO you will be the one held responsible.

If you’re now thoroughly panicked, download our CMS ebook and let JumpCrew guide you in the right direction, for free.

The Current State of CMSs

Currently, the market place for CMSs is robust and evolving. Major players like WordPress continue to dominate and evolve their platform.

27% of the websites on the internet are built on WordPress

There are many free CMSs coming into the market causing companies like Adobe, Shopify, and Wix to improve their platforms; ensuring that they can compete in the growing market place. This is great news for consumers, however, finding the right CMS can be confusing.

What Makes a Good CMS

When looking for a good CMS you need to consider a few things:

  • SEO: CMSs need to have the ability to be easily optimized so the content they support can be found on search engines.
  • User-Friendly: CMSs need to be easy enough to use so that anyone feels confident using them to manage a website’s content.
  • Cost: CMSs should be cost effective for people who want to use them. Enterprise content management (ECM) platforms will always cost more than CMSs that are built for anyone to use.
  • Security: Security is a huge problem for most CMSs and will become more and more important in the future. The CMSs that are proven to be secure are the ones people will use to build their websites.
  • And more

Download our free guide to Content Management Systems

Our free guide gives you:

1. A full grid that compares the top CMSs (see partial grid below)

2. A checklist of questions to learn how to vet CMSs

SEO CMS Vetting Questions

  • A:  Is the URL customizable?
  • B:  Are the meta titles and descriptions customizable?
  • C:  Are the meta titles and descriptions handled separately from on page copy?
  • D:  Can the H1-H3 tags easily be added and changed? 

3. The pros and cons of the tops CMSs with clear recommendations

 

4. User statistics for each CMS and more

5. An example of sites built with each CMS, global statistics, and CMS favorites based on industry

CMS usage data 

Download our Free CMS Guide.

save time and money when looking for a content management system