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Brian Trautschold – JumpCon 2019 Culture Panelist

Meet Brian Trautschold, one of our panelists at JumpCon, the inaugural Digital Transformation Summit. He will speak on the culture panel, sharing his knowledge of what it takes to create a successful sales culture. 

Join us in Nashville, Tennessee, aka Music City, on October 24th, 2019 to hear speakers like Brian talk about sales, marketing, and beyond.

Why JumpCon: The Digital Sales Transformation Summit

JumpCon is a one-day event bringing together sales leaders, marketers, and business owners from across the country to talk about growing businesses through digital sales and marketing transformation.

Why Brian Trautschold?

Brian Trautschold is the co-founder of Ambition. If you haven’t come across Ambition, you must not be on the sales side of the game. Let me fill you in. Their website starts off with: “You’re a sales manager, not a mathematician”. 

Through establishing driving factors for sales teams, culture was an obvious ingredient. Things like leaderboards and gamification were derived from an effort to establish a gritty and overall positive culture at sales organizations. Brian did an interview with Sales Hacker on company culture which is what he will speak about at JumpCon. He mentioned these “7 must-have habits for a winning sales culture”:

  • Your Culture
  • Clear KPIs
  • Intentional goals
  • Coaching initiative
  • Healthy competition
  • Transparency and visibility
  • Data-driven decision making

In fact, those are exactly the results that Ambition’s tools provide its customers. Ambition takes the tech work off the plates of sales managers while providing coaching and other tools to improve performance. 

Brian and the Ambition team created software to provide:

  • Dashboards & alerts
  • Goals, awards, and clubs
  • Big-screen leaderboards
  • Scorecards 
  • Gamification 
  • Coaching

To prove that Ambition works, The Harvard Business Review recently conducted a study of Ambition & a Berkshire Hathaway Company. The results were promising: an 18% spike in outbound calls, 2X the percentage of calls that resulted in an appointment and increased the number of transferred calls 8X.

Getting to know Brian Trautschold

One special thing about you that is not in your bio? I have 2 young kids, and while a lot of people think you work harder / more effectively in your 20s (typically before kids), I feel there are some super powerful advantages to having children in your life. Specifically when it comes to being more empathetic as a leader. 

What would you love to chat about with conference attendees other than work? The upcoming NBA basketball season.

Why speak at JumpCon when you could be anywhere in the world? I think this topic of digital transformation is affecting sales and is a really difficult topic for large mid-market and enterprise organizations.

If you haven’t gotten a ticket to JumpCon, do it.


Read more about JumpCon:

Grant Barnes – JumpCon 2019 Culture Panelist

Alden Mills – JumpCon 2019 Speaker and Navy SEAL

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