Conversion Rate Optimization (CRO) helps improve website and app conversion rates increasing leads and revenue—because ROI rules all.
If the goal of your website is to convert traffic into revenue, then CRO is essential to the success of your company. Studies show that investing in CRO yields a competitive advantage. In fact, for every $92 spent acquiring customers, only one dollar is spent converting them. Focusing on increasing conversions will provide more revenue from the same marketing spend, turning clicks turning into customers.
Conducted a technical audit of the site to find opportunities.
Optimized page speed to target paid landing and organic pages
Focused on increasing conversion rate by decreasing steps to check out