(888) 893-2165The State of Digital Transformation is steadily improving as more and more companies experiment and find success. Below are some key growth stats that show the importance of this to businesses.
According to a 2018 survey by ZDNet’s sister site, Tech Pro Research, 70 percent of survey respondents said that their companies either have a digital transformation strategy in place or are working on one.
According to a PTC survey, executives said that the top benefits of digital transformation were:
Improved Operational Efficiency
40%
Faster Time To Market
36%
Meet Changing Customer Expectations
35%
Eighty percent of those who have implemented digital transformation technologies, like PLM, cloud, and IoT, say they are able to deliver new value for smart, connected products throughout their life cycle. Further, 60 percent said they have created new business models as a result.
56% of CEOs said digital improvements have led to revenue growth.
Digital Transformation alone is not enough. As companies transform, they have to ensure that the process and systems used by sales and marketing are integrating and transforming too. These stats show the importance of integrating sales with marketing, especially for B2B companies.
When sales and marketing are aligned, the below increases begin taking place:
High Customer Retention Rate
36%
Faster Three Year Revenue Growth
24%
Faster Three Year Profit Growth
27%
Higher Sales Win Rates
38%
Two-thirds of global CEOs will start focusing on digital strategies to improve customer experience by the end of 2019.
Soon digital transformation will be table stakes. The companies that tightly integrate sales and marketing with digital transformation will dominate. Unified marketing and sales team have an impact that’s impossible to ignore.
