Discover our top 5 reasons why every brand should be utilizing a Facebook business page.
One of the best ways to use social media for business is with a Facebook business page. A Facebook business page is a free public profile specially created for businesses, brands, and products. If you don’t already have one or haven’t been particularly active on your page, you may want to rethink your social marketing strategy! Below are our top 5 reasons why you should be using a Facebook business page.
1. Increase your exposure to new customers
Facebook has over 2 billion active users, who spend about 40 minutes a day on the site. This means you have a vast audience where you can find new customers for your business! Not only will you have the ability to reach these new customers, but you’re making it easier for them to find you and your products.
2. Lower your marketing expenses
It costs exactly $0 to create a Facebook business page. While you may eventually start to invest in things like Facebook ads and boosted posts – which are less expensive when compared to traditional marketing tactics – getting started on Facebook is free. This is especially ideal for small to medium business with a limited marketing budget.
3. Boost your SEO
Just having a Facebook business page is going to help improve your rank on search engine results. But, don’t stop there! We highly recommend optimizing your status updates and photo descriptions by using carefully selected keywords to add even more value and impact on your SEO. If you use relevant keywords, you will attract a relevant audience.
4. Be mobile ready
The majority of Facebook users are accessing the site via their mobile device. What’s great about creating a Facebook business page is that it’s already optimized to be mobile-friendly from the moment you create it. While it’s also important to have a responsive website, we know this is not done overnight. Having a presence on Facebook ensures that you will reach those potential customers who are searching via their mobile devices.
5. Increase your website traffic
By including links to your website within your Facebook posts, you will end up driving more traffic to your website. This is perfect for when you want to post interesting content without making it too lengthy. In these cases, you’ll want to post enough important information to grab your Facebook fans’ attention but then include a link to your website so that they can easily click through to learn more. Facebook continues to drive the largest share of social media referral traffic so linking back to your website is a must!
An added bonus of having a Facebook business page is that it makes it much easier to spy on your competition! You can see how other businesses in your industry are using Facebook, how your page compares, and even reach their customers. More on that here.
Contact us today or more information on how to take your marketing strategies to the next level, and to learn which techniques are right for your specific business.