Gordy Casasco Joins Growing Leadership Team from Digital Agency Huge
New York, NY (January 16, 2019) – JumpCrew, a leading sales and marketing acquisition platform, is continuing on its rapid growth trajectory in 2019 with the appointment of Gordy Casasco as VP, SEO & Content to its leadership team. Casasco joins JumpCrew from digital agency Huge. Based in New York, Casasco will be overseeing Search Engine Optimization (SEO) and Content Marketing initiatives and will report to Chief Marketing Officer Lavall Chichester.
In 2018, JumpCrew’s organic growth was in excess of 250%. The company expanded its workforce by 200%, secured Series A funding round of $5.4 million, and has current annualized sales over $30 million. To fuel growth in 2019, JumpCrew is hiring 100 people in 100 days, recently launched a new website to simplify its sales and marketing acquisition offering and is planning its inaugural annual integrated sales and marketing conference JumpCon on October 24, 2019 in Nashville, where the company is headquartered.
“Our financial success and company growth is a direct result of our high quality talent. Gordy’s appointment is a testament to JumpCrew’s commitment to recruiting top talent in our pursuit of constantly evolving our sales and marketing platform.” said Robert Henderson, CEO at JumpCrew. “Gordy’s experience, skills and expertise in the content space have already had a noticeable impact on the JumpCrew team.”
Prior to JumpCrew, Casasco served as Associate Director, SEO at digital agency Huge. While at Huge, he spearheaded SEO for clients such as Verizon, Google, Dolby, and Four Seasons. In addition to Huge, he previously managed SEO at digital agency Web Profits and was also a member of Oracle’s retail eCommerce team.
“I’m excited to join JumpCrew during a key moment in the company’s growth. I look forward to leveraging my multi-channel marketing expertise and agency experience to push the boundaries of marketing innovation and digital solutions,” said Casasco. “JumpCrew is uniquely positioned to transform the status quo agency model by aligning sales and marketing to help companies achieve their customer acquisition targets.”
Casasco joins JumpCrew during a time of pivotal expansion. He will partner closely with Dmitriy Gamarnik who joined JumpCrew in December 2018 as Director of Paid Search and Social from digital media company Ziff Davis. The company is continuing to grow its senior leadership team by hiring top talent from prominent digital agencies, such as the recent addition of Chief Marketing Officer Lavall Chichester, who previously managed search and content marketing at MullenLowe Mediahub and Profero.
“We are ecstatic for Gordy to join JumpCrew and lead our SEO and content initiatives. The ability to attract seasoned talent from prominent agencies is a testament to JumpCrew’s culture and vision. Gordy embodies the ideal combination of both large advertising agency and startup experience. He will be paramount in helping us enhance our sales and marketing acquisition offering,” shared Chichester.
JumpCrew is a leading sales and marketing acquisition platform focused on building their own brands and providing integrated marketing and sales solutions to others. They specialize in building awareness, growing business leads, and closing sales for their clients. JumpCrew solutions combine technology with a human touch. Leveraging online technology and dedicated team members, the company is able to accelerate sales across a growing roster of clients in publishing, healthcare, media, and technology. The company is headquartered in Nashville, TN, with offices in Kentucky, San Diego and New York City. JumpCrew was recognized as the #1 best small company to work for in Nashville (2017) and as one of the best places to work in Nashville (2018).