Few have mastered the art of social media marketing for real estate.
When’s the last time you looked up a business in a phone book or newspaper? Today, savvy realtors use multiple online channels to market their business and listings. Social media marketing for real estate agents can set your business apart from the competition and get you in front of buyers.
The master key is to know how to use social media to reach the right people, at the right time, with the right message.
Below are the top real estate tips from our expert social media marketing team that will help you keep the current audience engaged while drawing in new potential clients. To put it simply – make yourself likable and knowledgeable.
The following tips will help you accelerate your real estate social media marketing campaigns so your business will earn the notice and leads it deserves.
- Meaningful Posts
People turn to social media to be entertained, educated, and intrigued. Simply posting to reach a certain number of posts per day is not going to keep your followers engaged; it’s going to do quite the opposite.
Stick to the 80/20 rule when it comes to posts. 80 percent of your posts should be about a topic related to your clients’ interests, like lifestyle tips or community events.
The remaining 20 percent should be about your business and what you can offer.
This should be an easy tip to follow because as a real estate professional, you already are so knowledgeable about the neighborhoods and local events.
Whether you post articles featuring the best restaurants, trendy home DIYs, local charities, or school rankings, you’ll be able to keep clients engaged because you’re talking about their current (or soon-to-be) community.
- Use the Channels Your Clients Follow
It’s 2017- you don’t need to market on Myspace. Some realtors try to manage too many social media channels in an effort to reach everyone online. According to Pew Research Center, roughly eight-in-ten online Americans (79%) now use Facebook, around one-third of online adults (32%) report using Instagram, and roughly one-quarter of online adults (24%) use Twitter.
Each social media channel has a specific focus and user type.
LinkedIn, for example, is popular among business professionals hoping to broaden their business network – not buy a house.
Kevin Bittorie, Senior Account Manager at JumpCrew, says “Real estate is a visual market, so most realtors will benefit from having an active presence on Facebook, Twitter, and Instagram. These channels are also great when it comes to monitoring and analyzing engagement. You can get an in-depth understanding of the clients and prospects that are engaging with your page and posts.”
These three social media marketing channels will give you the greatest reach to connect with property buyers and sellers.
- Follow Each Channel’s Tone
“One size fits all” is far from the case when it comes to real estate social media marketing. If you try to cut corners by using the same posts and headlines for all your social media marketing strategies, you risk boring your audience.
It’s important to match the content of your posts to the interests of each individual social channel’s audience.
- Incorporate Video
Social media marketing and video are a great match. With a little effort, you can use a single video to engage clients and connect with your audience. Take a short 10-30 second video showcasing the view from a waterfront property or the perfect backyard for entertaining.
Pro Tip: Use Facebook Live Video to broadcast your next Open House. Take your Facebook followers through a live walk-through of the property. They will be able to access this video afterward if they need to show a spouse or friend. This is a great example of how you can provide for your clients while boosting your own personal brand.
- Listen and Respond
Before you tweet, do some research. Search Twitter for people mentioning your company, your competitors, and your industry.
For example, realtors can use Twitter and Facebook to search for the phrases “looking for a realtor” or “need to find a good house” in their town. You’ll find that people are already looking for you.
Respond to each comment, question, and review that you are given. This is crucial as it displays your customer service to potential clients.
At JumpCrew, we specialize in local business. What’s more local than home buying?
If you put in the effort, these real estate social media marketing tips will help you keep engagement high and ensure brand awareness. With these tips, you can find the right mix of social and marketing to get your real estate agency the notice and leads that it deserves.