With 310 Monthly Active Users, Twitter is a “real-time” content engine. Perfect for serving as a customer service hub, a networking channel, real-time announcements, or siloed chats, Twitter is the place to expand your community and reach.
As 80% of Twitter users have mentioned brands in a Tweet, it’s the perfect channel for identifying your brand ambassadors, sourcing user generated content, and searching for industry relevant content. Coupled with the fact that companies using Twitter for customer service see a 19% lift in customer satisfaction, it has quickly become the channel to show your customers the most value.
Channel demographic facts
With the average Twitter user following five businesses and an average of 500 million tweets sent per day (that’s 6,000 tweets every second, for those counting at home), you brand is almost certain to experience a level of engagement on Twitter.
Twitter allows for brands to interact and engage with consumers, both current and potential, in the easiest of formats. As a brand, you can simply tweet someone to start a conversation and a consumer can tweet to a brand at their will. It is up to you, the small business to take action. Actually, 77% of Twitter users feel more positive about a brand when their Tweet has been replied to, so take advantage of the phenomenon of social customer service.
Why it’s important for SMB’s to be on
Twitter is, without a doubt, increasing the way small businesses engage and interact with current new and current customers, reach a wider audience, and expanding their customer service options.
Here at JumpCrew, we understand Twitter for Local Businesses. Our team of social media managers is dedicated and trained to create a presence of engaging content and increasing your discoverability. We understand targeting, optimization, social visibility, and crafting an online message that is uniquely yours.
Increasing your exposure through Twitter requires a certain amount of precision, consistency, and understanding. Our team spends their time researching your industry’s trends and news to adequately communicate in your voice and to do so in a consistent manner that will lead to your brands exposure and discoverability.
We consistently hear from small businesses that time is the number one reason most small businesses are not as active on social media as they would like to be. JumpCrew allows you to focus on the work that matters most to your business. While you’re managing employees, writing menu’s, managing finances, picking out paint colors, and all that you do to make your business a staple in the community, we’ll take the pressure off trying to figure out what to post on Twitter.