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JumpTour multi-channel marketing increases military engagement with Sprint Corporation.
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IMPRESSIONS

8.6

MILLION

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CLICKS

47.6k

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PUSH NOTIFICATIONS

104k

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CLICK TO OPEN RATE

27.25%

ON CO BRANDED

PCS EMAILS

ABOUT SPRINT
CORPORATION
Sprint Corporation is an American telecommunications company that provides wireless services
and is an internet service provider based out of Overland Park, Kansas. They are one of the top
four mobile service providers with over 54.5 million subscribers and are growing daily. Sprint
Corporation helps their customers make connections, allowing them to do more, strive for more
and enjoy life to the fullest.

THE OPPORTUNITY

In February of 2019, JumpTour reached out to Sprint Corporation in hopes of finding a mobile
service provider to partner with for helping JumpTour Military Members stay connected. At the
same time, Sprint Corporation was looking to improve their military presence with active duty
personnel. The timing and alignment for both parties was perfect.
JUMPTOUR’S
STRATEGY
JumpTour analyzed Sprint Corporation’s business, brand, and mission to pull together a
campaign that would connect with Military Members online and bring them into their stores.
JumpTour leveraged two campaigns to build brand awareness, drive traffic, and convert sign
ups. In the first campaign, JumpTour focused on the Sprint Corporation military discount using
a PCS email drip, push notifications, ROS display, and retargeting. In the second campaign,
JumpTour utilized the Sprint Corporation $50k sweepstakes for active duty personnel to drive
further engagement from JumpTour members on the channels they had used before. These
campaigns proved wildly successful. Overall, 8.6 million impressions were made, 47,600 clicks
were delivered, 104,000 push notifications were sent to Military Members on military
installations nationwide, and 14,600 co-branded PCS emails were sent with a 27.25% click to
open rate! The campaign results suggested that there was a strong affinity between Sprint
Corporation and JumpTour’s Military Members.

ABOUT CLINICIENT

Sprint Corporation is an American telecommunications company that provides wireless services
and is an internet service provider based out of Overland Park, Kansas. They are one of the top
four mobile service providers with over 54.5 million subscribers and are growing daily. Sprint
Corporation helps their customers make connections, allowing them to do more, strive for more
and enjoy life to the fullest.

THE OPPORTUNITY

In February of 2019, JumpTour reached out to Sprint Corporation in hopes of finding a mobile
service provider to partner with for helping JumpTour Military Members stay connected. At the
same time, Sprint Corporation was looking to improve their military presence with active duty
personnel. The timing and alignment for both parties was perfect.
JUMPTOUR’S
STRATEGY
JumpTour analyzed Sprint Corporation’s business, brand, and mission to pull together a
campaign that would connect with Military Members online and bring them into their stores.
JumpTour leveraged two campaigns to build brand awareness, drive traffic, and convert sign
ups. In the first campaign, JumpTour focused on the Sprint Corporation military discount using
a PCS email drip, push notifications, ROS display, and retargeting. In the second campaign,
JumpTour utilized the Sprint Corporation $50k sweepstakes for active duty personnel to drive
further engagement from JumpTour members on the channels they had used before. These
campaigns proved wildly successful. Overall, 8.6 million impressions were made, 47,600 clicks
were delivered, 104,000 push notifications were sent to Military Members on military
installations nationwide, and 14,600 co-branded PCS emails were sent with a 27.25% click to
open rate! The campaign results suggested that there was a strong affinity between Sprint
Corporation and JumpTour’s Military Members.