With 79% of job seekers incorporating social media into their job search, it’s imperative for staffing agencies to uphold their social media presence.
18.4 million professionals credit Facebook for leading them to their current job. Especially for businesses, each social network has a different purpose and audience. Your content and online networks are an asset to your company. It’s important to understand these differences in order to appeal to your audience in the most effective way.
Typically, staffing agencies should use Facebook to display brand personality. This is where you share your culture and company story.
Great posts for Facebook include:
- Hot jobs
- Recent placements
- Surprising statistics
- Office life
- Holiday celebrations
- Local community events
Twitter is a great channel for connecting with candidates. Interact with users, ask questions, and provide insider answers to truly reap the benefits of this social channel.
Your companies tweets should include:
- Open jobs
- Candidate questions
- Industry news
- Blog posts
The audience on LinkedIn is strictly for business purposes. Surprisingly, while 94 percent of recruiters are active on LinkedIn, only 36 percent of job seekers are. If you’re recruiting for digital jobs, it’s likely the talent you’re seeking is among that 36 percent. This channel is for providing content that you would share during a business or prospecting interaction.
Share the following with your LinkedIn audience:
- Hot jobs
- Career fairs
- Industry stats
86% of people are likely to use social media to find new job opportunities in the first 10 years of their career. With this number being so high, it’s likely staffing agencies will connect with their ideal candidate through social media.
At JumpCrew, we help staffing agencies and recruitment firms across the US amplify their social media accounts. Learn how you can improve your business’s social media presence, contact us at 888-893-2165 or sign up for a free social media audit.