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What is a CMS? – The Essential Guide to CMSs [Free eBook]

“What is a CMS” gets searched for a lot on search engines like Google and clearly shows the need for clarity on this topic. So we wrote an entire ebook on content management systems (CMS)  and are giving it away for free. Download it below.

What is a Content Management System (CMS)?

A content management system (CMS) is an application used to create, manage, store and deploy content on web pages. Web content includes text, photos, audio, video, and code. This web content helps individuals or businesses showcase their products, services or general information with their target audience. Most major brands and business owners fail to understand the differences in CMS platforms, and have never learned how to vet and choose a CMS.

Adobe Experience Manager (AEM) CMS Example:

Many major brands are flocking to Adobe Experience Manager (AEM) because it’s being pushed as a single solution to personalization around content and customers. However, there are major issues with AEM that are detrimental to SEO, and how your website ranks on Google and other search engines. This will directly affect your site traffic and sales from a website. If you don’t know what questions to ask your CMS reps or how to fix the basic problems with AEM, then your company and brand will suffer. AEM can be customized which is excellent for SEO, but again, if you don’t know the questions to ask, your brand and website will suffer.  If your brand is going through digital transformation then as a CEO, CTO, CMO, or CIO you will be the one held responsible.

If you’re now thoroughly panicked, download our CMS ebook and let JumpCrew guide you in the right direction, for free.

The Current State of CMSs

Currently, the market place for CMSs is robust and evolving. Major players like WordPress continue to dominate and evolve their platform.

27% of the websites on the internet are built on WordPress

There are many free CMSs coming into the market causing companies like Adobe, Shopify, and Wix to improve their platforms; ensuring that they can compete in the growing market place. This is great news for consumers, however, finding the right CMS can be confusing.

What Makes a Good CMS

When looking for a good CMS you need to consider a few things:

  • SEO: CMSs need to have the ability to be easily optimized so the content they support can be found on search engines.
  • User-Friendly: CMSs need to be easy enough to use so that anyone feels confident using them to manage a website’s content.
  • Cost: CMSs should be cost effective for people who want to use them. Enterprise content management (ECM) platforms will always cost more than CMSs that are built for anyone to use.
  • Security: Security is a huge problem for most CMSs and will become more and more important in the future. The CMSs that are proven to be secure are the ones people will use to build their websites.
  • And more

Download our free guide to Content Management Systems

Our free guide gives you:

1. A full grid that compares the top CMSs (see partial grid below)

2. A checklist of questions to learn how to vet CMSs

SEO CMS Vetting Questions

  • A:  Is the URL customizable?
  • B:  Are the meta titles and descriptions customizable?
  • C:  Are the meta titles and descriptions handled separately from on page copy?
  • D:  Can the H1-H3 tags easily be added and changed? 

3. The pros and cons of the tops CMSs with clear recommendations

 

4. User statistics for each CMS and more

5. An example of sites built with each CMS, global statistics, and CMS favorites based on industry

CMS usage data 

Download our Free CMS Guide.

save time and money when looking for a content management system

 

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