The State of
Digital Sales Transformation

Lost revenue is an industry-wide crisis. Consumers are ignoring ads with ad blockers, brand loyalty has declined, industry disruption is the norm, and the sales and digital marketing knowledge gap is increasing.

Companies have to foster an “easy-to-buy” sales process that lends to human connection even while lead sourcing is becoming more automated.

The companies that succeed in this are the companies that not only use tech to find these buyers but also those that integrate human interaction into this process.