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4 Reasons Why Businesses Outsource Their Sales Team

Outsourcing is becoming more and more common as companies progress. When done correctly, outsourcing your sales team will increase your top and bottom-line revenue.

Return on Investment (ROI), pipeline management, and closed deals can easily be monitored when leveraging a customer relationship management (CRM). In fact, outsourcing is typically more efficient, cost-effective, and provides more data than hiring an internal team.

Additionally, finding the right outsourcing company is vital to your success. The company you choose should adopt your processes while providing suggestions and solutions on how to improve the current infrastructure and workflows.

Why Outsource Your $ales Team?

1. Control

Most importantly, you gain control when you outsource. It may sound a little backward at first but read on.

Your sales process and close-ratio require experienced sales management to define the entire process.  This includes recruiting reps, incentive packages and SPIFs (sales performance incentive fund), defining effective sales training, monitoring sales metrics, and providing the sales team support, all while creating and refining the sales process for maximum results. Controlling the sales function requires a team of experts collaborating to constantly progress the process.

If these sales-related functions are not core competencies for your company, you’ll likely find that outsourcing your sales function equals gaining control.

2. Process Improvement

With control comes process insight. The right team will gain a deep understanding of your sales funnel and timeline.

If your product isn’t meeting the needs of your target market, your outsourced sales team should pick up on it and relay the findings.  Typically, both companies need to revisit the buyer persona, or pivot the sales pitch and modify the marketing collateral.

Sales experts have ideas on improving processes to increase efficiency after they’ve worked through processes, prospects, and sales funnels. This fresh perspective is necessary to quickly accelerate growth.

3. Time

Training new hires can take weeks and sometimes even months. Outsourcing solves this problem by providing a scalable sales team that works seamlessly. Sales and marketing teams that are already in place operate efficiently and reduce the time it takes to see results.

In sales, nothing compares to the importance of time. When you’re wasting time, you’re losing deals.

4. Overhead Costs of In-House Sales

Outsourcing saves money, dramatically. Expanding offices and growing your business can be costly. For sales alone, why not fill those positions with proven sales experts that already have a workstation and equipment setup?

An outsourced sales team has the technology stack in place that benefits from economies of scale and are familiar with the systems and evolving processes.

Outsourcing can eliminate or reduce a wide range of expenses- recruiting, training, maintaining and supporting systems, while employing other strategies that can reduce costs.

At the end of the day, the trend is your friend, and businesses are moving towards outsourcing their sales team for a variety of reasons all which result in improving their bottom line.

Contact us today or more information on how to take your sales and marketing strategies to the next level, and to learn which techniques are right for your specific business.

Read more: How To Create A Solid Sales Cadance

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