(888) 893-2165
Keep up with the latest from JumpCrew when you sign up for our newsletter.
Copyright © 2024 JumpCrew All Rights Reserved
Business owners and managers have a lot on their plate. Part of running a business involves hiring people you trust to help drive growth. Finding the right team, training them, developing their talent, and keeping up with industry changes in-house is challenging for many executives.
The modern option is to outsource the efforts that aren’t in your wheelhouse. This means that your company will hire an outside team to collaborate in accomplishing your marketing goals. Before making the move to outsourced marketing, it’s essential to fully understand how this strategy can help your company grow and succeed.
How does outsource marketing work? Here’s what you need to know:
Outsourcing your marketing means allowing a third party to take care of your marketing efforts. The services you outsource may include sales at a company like JumpCrew, or you can keep sales in-house.
If you decide to outsource marketing, it doesn’t mean that you lose control of your creative process. Part of successful outsourcing is deciding what you want to do in-house and what you want to outsource to a partner.
A perk of outsourced marketing is that you get built-in expertise in a variety of fields. The cost of hiring a full-time SEO expert, social media expert, paid search specialist, content marketing professional, etc., is much higher than the MoM outsourcing cost.
Companies need software and top-of-the-line technology to provide the marketing they need. This software can include social media scheduling tools, listening software, SEO analysis, and more. Hiring for marketing roles in-house can cost you hundreds of thousands of dollars. Outsourcing your marketing to the right firm can provide significant savings.
Marketing outsourcing companies can help your business grow, whether you’re a business-to-business operation or a business-to-consumer company. When vetting companies, ask questions to ensure the company stays up to date on strategy and trends in the industry. Today, online ads have replaced the Yellow Pages, lead forms have taken over for the first touch (sometimes), and real-time follow up has taken the place of paper contracts.
Here are a few areas you’ll need to focus on in order to succeed in marketing today:
The top of the sales funnel is awareness. You want people to find out about you, get to know your brand, and become interested in learning more. Brand recognition has been proven extremely successful in decision making.
To build your brand in today’s market, you need to capitalize on digital marketing. 98% of consumers shop online, and you want to bring in these customers for your business. Start with search engine optimization (SEO) providers who can analyze your site and industry to heighten your chances of ranking on Google. You’ll also want to boost your efforts by prioritizing paid search. Finally, cultivating a consistent and valuable organic presence on social media and your blog is surprisingly effective.
Outsourced teams can help manage this unless your in-house employees are trained experts in building brands.
Next, the outsourced team can turn awareness into leads. That means engaging with your audience and building a relationship. The tools you’ll use include content marketing, where you’ll create SEO-optimized content regularly to draw in and educate your prospects. Specific content is created to resonate with your audience giving them a reason to share a piece of information with you, typically, an email address.
Email marketing is a great way to communicate regularly with those who have opted in, and you’ll need a good lead magnet to secure their subscription. Finally, all the engagement in the world doesn’t mean much if your website is hard to navigate or doesn’t encourage sales. The site needs to be secure, or you’ll lose customers and SEO ranking.
Generating leads is another good step to outsource as online best practices can change day-to-day.
Some businesses decide to outsource the entire funnel, while others want to focus specifically on maximizing their sales revenue using a third party. What can sales outsourcing companies do for your bottom line?
You’ll get a ready-made infrastructure and avoid the expensive trial-by-error learning process with an inside team. Having a professional team on your side will allow you to focus on what you do best, while the sales hiring, training, management, etc. are handled outside. You can choose a service that provides qualified leads and appointment setting, or outsource the entire sales process altogether.
The sales process includes prospecting, qualifying leads, making calls, closing deals, and much more behind the scenes. To maximize your bottom line, you want to close every possible deal. Achieving a consistently high closing rate takes time, which is why outsourcing to seasoned pros is a terrific option.
Many companies hire ad agencies to help them design a logo, commercial, or marketing outreach program. How is choosing to outsource marketing any different?
The biggest difference is scope. An ad agency usually focuses on a single project or campaign. Outside of that project, you’re on your own to market your brand. Working with an outsourced marketing company means that you have expert service from the top of your sales funnel to the bottom. Also, an outsourced team is responsible for brand growth as opposed to driving results for a single campaign.
You deserve a partner who’s there for you long-term — brand growth and recognition has a lot to do with consistency and maintenance.
If you need to grow quickly, outsourcing your marketing efforts vs hiring in-house is the most logical option. Keep your operation nimble and cost-effective by choosing to outsource marketing – scaling the team one way or the other is much simpler through a third party. Whether you want to outsource part of your marketing or the full-funnel, the right partner can make a big difference.
The biggest advantages are instant expertise and lower costs. Salaries alone for the marketing and sales department far outweigh the cost of outsourcing, especially when you take into account the office space, equipment, and infrastructure required to support them. And of course, you have to hope you’ve hired the best — as each time you replace someone, the company incurs a cost of ~$5K on top of other expenses.
If you want a team you can trust, consider working with JumpCrew. Our expert staff and top-of-the-line technology are at your disposal.
Have questions about outsourced marketing? Contact us today.
Keep up with the latest from JumpCrew when you sign up for our newsletter.
Copyright © 2024 JumpCrew All Rights Reserved