How to Develop, Target, and Reach the Right Audience
Audience development is the process of defining, attracting, engaging, growing, and sustaining a loyal audience of readers, viewers, influencers, or customers. There’s increasing competition for consumer attention due to a plethora of content being produced and published. Paired with growing content consumption and distribution channels like the internet (e.g. search engines, social channels, and email lists) brands have a unique opportunity to increase their reach and develop large audiences at a fraction of what it used to cost.