(888) 893-2165It’s estimated that the global EdTech market will approach $1 trillion in value by 2030. This growth is driven by virtual reality, connectivity, and artificial intelligence.
This growing market has plenty of room for improved sales, but not everyone understands how to accelerate their EdTech company sales processes. We’ve created a guide with key details that can help you take your performance to the next level. Let’s dive in.
1. Identify Buyer Personas
The better you understand your audience, the more effective your sales strategy will become. Do your best to think exactly as your target customer would.
What are their major pain points? What do they look for in educational technology before making a purchase? You should also consider their key responsibilities and objectives.
This information will help you target your audience more effectively. Otherwise, you’ll waste time and resources selling to people who aren’t interested.
2. Tailor Your Website
Your website plays a large role in optimizing sales numbers. It’s also the first point of contact most customers will have with your brand. Your site should leave a strong impression on your target demographic.
This involves optimizing page loading speed, your site’s aesthetic appeal, and its intuitiveness. If it’s unpleasant to look at or difficult to navigate, people will leave your site.
In some cases, they might visit a competitor instead. People leaving your site also increase a metric known as a bounce rate.
This tells Google that your website is low-quality, irrelevant, or both. A high bounce rate could hurt your search engine ranking.
Don’t neglect mobile formatting when designing your site. It should display properly on desktops and mobile devices.
An effective website makes it easy for users to reach out to your business. Make contact info easily visible and include strong calls to action.
3. Leverage Search Engine Optimization (SEO)
How easily your audience can find you on search engines will dictate your success. No matter how much value your EdTech company provides, it won’t mean anything if you have a poor search ranking.
Leveraging SEO can boost your traffic, improve your user experience, and give you greater credibility. When you show up at the top of search results, it gives you an authoritative presence and a competitive edge.
Your core SEO strategy should involve comprehensive keyword research. You’ll need to know what your audience is searching for online so you can get your content in front of them.
4. Utilize Email Marketing
Email marketing is one of the most effective strategies you can use. It allows you to directly contact hundreds or even thousands of potential customers. While it’s easy to reach them, you still need to craft your emails effectively.
Your email copy will be the deciding factor that determines your conversion rate. Keep your headlines brief but engaging. Your email body copy should be scannable and get straight to the point.
Give users the chance to unsubscribe to your emails, as well. It’s possible to use automation to a certain extent, but effective strategies still require human input.
When handled appropriately, email marketing has an exponential ROI that’s difficult to rival. It serves as a key component of a successful marketing strategy.
5. Take Advantage of Social Media
Like email marketing, social media helps you get your message in front of many people at once. The difference between social media and email marketing is that people have chosen to follow your social media accounts.
They do so because they’re familiar with your brand and are interested in what you have to say. Recipients on email lists may have never heard of your company before. So, social media allows you to interact with warm leads.
This assumes your social media content is focused on what your company provides. If you accumulate followers for the wrong reasons, they won’t be receptive to your marketing messages. Social media is also notably cost-effective.
Running ads on platforms like Facebook and Instagram allows you to reach a large number of people with a small budget. These platforms also provide detailed analytics.
Assessing these numbers can identify weak points and help you optimize your strategy. There’s also something to be said about the ability users have to directly contact your brand.
It’s not uncommon for users to send a direct message on social media with questions, comments, or concerns. This provides a unique level of accessibility that people can’t achieve through phone calls or emails.
6. Map Out the EdTech Buyer’s Journey
Create an outline of how the average customer interacts with your brand. Consider how long it takes them to make a purchase and what points of contact they have along the way.
The buyer’s journey consists of three primary segments:
- Top of the funnel (awareness)
- Middle of the funnel (decision)
- Bottom of the funnel (customer)
Respectively, these are scenarios where the buyer learns of your company, makes a purchase decision, and becomes a customer. It’s essential to properly identify when these situations occur. This will help you leverage them to the fullest and generate increased sales.
7. Work With a Professional
It’s possible to reach your education technology sales goals on your own. However, it will likely cost more time and resources than it should. Working with a professional can help you hit the ground running and optimize your sales processes.
When looking for someone to hire, check their past reputation. They should have plenty of industry experience and positive feedback.
The company should also have a stellar customer support policy in place. The last thing you want is to deal with issues on your own. Ask about their pricing structure, as well.
You often get what you pay for, and it’s best to avoid the cheap companies out there. Assess how enthusiastic they are about your project. If they don’t seem interested in working with you, continue your search elsewhere.
Optimize Your EdTech Sales
The above tips will serve as a solid foundation for an improved EdTech sales strategy. From here, you can take your performance to new heights and hit metrics like never before.
JumpCrew has driven over $5 billion in pipeline sales for more than 450 companies. Some of the most notable include Zillow, Airbnb, and Twitter. Book your meeting with a representative today to learn more about how we can help.
