(888) 893-2165The future of real estate marketing is here
When’s the last time you searched for a business in a phone book or newspaper? Today, the savviest players in the business practice real estate marketing via multiple online channels. As an agent, social media and content marketing can set your business beyond the competition. Do it right, and you will reach the right people, at the right time, with the right message. Don’t feel confined to posting only to social media channels. Paid search, display ads, e-mail, and blogs should all be considered potential components of your real estate marketing strategy.
Use these tips to keep your current audience engaged while drawing in new potential clients
To put it simply – the goal is to make yourself likable and knowledgeable.
1. Meaningful Content
People turn to the world wide web to be entertained, educated, and intrigued. You’ll find that publishing blogs, social posts, and video in an effort to reach a certain number of posts per week doesn’t actually help your real estate business.
Practicing the 80/20 rule when it comes to shared content will help you to ensure your followers remain engaged. 80% of what you share should be related to the interests of your audience. This may include lifestyle tips or community events. The remaining 20% should be about your real estate business and what you can offer as an agent.
By sharing articles and events featuring the best restaurants, design trends, home DIY projects, local charities, or school rankings, you’ll be able to keep clients engaged by highlighting their community.
2. Use the Channels Your Clients Follow
In order to achieve effective real estate marketing practices, you need to know your audience. According to Pew Research Center, roughly two-thirds of U.S. adults (68%) now report that they’re Facebook users, around one-third of online adults (35%) report using Instagram, and roughly one-quarter of online adults (24%) use Twitter, and the typical (median) American reports that they use three of the eight major platforms that the Center measured in this survey.
Research continues to show how focus and user type vary by channel.
LinkedIn users, for example, have focused interests in hoping to broaden their business network and professional connections– not buy a house.
“Real estate is a visual market, so most realtors will benefit from having an active presence on Facebook, Twitter, and Instagram. These channels are also great when it comes to monitoring and analyzing engagement. You can get an in-depth understanding of the clients and prospects that are engaging with your page and posts.”
3. Follow Each Channel’s Tone
“One size fits all” is far from the case when it comes to real estate marketing. Cutting corners by using the same posts and headlines for all your marketing strategies could be risky. It’s important to pair content with each platform according to the intended audience.
Outside of social media posts, paid promotions, display advertisements, and paid search allow you to use visuals and tone to adjust ads based on the audience they’re being shown to.
4. Incorporate Video
One of the most engaging elements of content marketing is the use of video. With a little effort, you can use a single video to engage clients and connect with your audience. Highlight the most attractive features of the property to spark conversation, or record a virtual walkthrough to create point-of-view visuals of the space.
Pro Tip: Use tools such as Facebook and Instagram Live to provide real-time insight into your properties. Viewers will also be able to access the videos afterward to share and replay. This is a great example of how you can provide for your clients while boosting your own personal brand.
5. Listen and Respond
A huge part of real estate marketing is building community. Keep your eyes peeled for people mentioning your company, your competitors, and your industry. Being aware of the conversations surrounding your business keeps you current while also allowing you to interact with both existing and potential clients.
Responding to comments, questions, and reviews is crucial. Those interested in doing business with you will set expectations on your customer service skills based on this.
At JumpCrew, we specialize in local business. What’s more local than home buying?
Put forth the effort, and these real estate marketing tips will help you keep engagement high and ensure brand awareness. Figure out what works for you, and get your real estate practice the notice and leads it deserves.
