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MARCOA MEDIA SEES LEAD VOLUME INCREASE BY 54% IN A ONE-YEAR PERIOD.

Marcoa-Case-Study-Inbound-Lead-Volume

INBOUND LEAD VOLUME

INCREASED BY

54%

IN ONE YEAR

Marcoa-Case-Study-Sales-Resources

SALES RESOURCES

GREW FROM

6-30

DEDICATED REPS

IN 6 MONTHS

Marcoa-Case-Study-Cost-Per-Lead

COST PER LEAD

DECREASED BY

59%

IN ONE YEAR

Marcoa-Case-Study-Deals-Closed-Each-Month

# OF NEW DEALS

CLOSED PER MONTH

200+

SINCE APRIL 2018

100%

INCREASE YOY

Marcoa-Case-Study-Inbound-leads-per-person

INBOUND LEADS

PER PERSON

AVERAGED

30

IN JULY 2018

CLOSED 20%

Marcoa-Case-Study-New-Business-Potentials

NEW BUSINESS

POTENTIALS

INCREASED BY

77%

IN ONE YEAR

The MARCOA – JumpCrew partnership has worked. Over the most recent six month period, JumpCrew has doubled revenue volume, maintained a healthy mix of both new and renewal business and their lead generation machine is a powerhouse.”

– MATT BENEDICT, MARCOA MEDIA CEO

ABOUT MARCOA MEDIA, INC.

MARCOA Media, Inc services over 75% of all domestic U.S. military installations as one of the largest publishers of print and digital military base guides, telephone directories, and maps. These invaluable, free guides provide military personnel with community information, important contact numbers, and advertisements from local businesses.

THE OPPORTUNITY

In early 2017, MARCOA came to JumpCrew looking to expand and modernize its sales force to include an inside sales effort to boost an already robust outside team. According to MARCOA CEO, Matt Benedict, “JumpCrew proved to be the most technologically advanced potential partner combining digital marketing techniques with an aggressive and eager to please team which complimented MARCOA’s existing infrastructure quite well.”

JUMPCREW’S STRATEGY

JumpCrew quickly learned MARCOA’s business, brand voice, and customer profiles to create a strategic plan.  Robust social media and email campaigns were developed to help build awareness. These channels have become essential for regular correspondence and to nurture tens of thousands of company prospects.

After establishing the initial lead-nurturing funnel,  JumpCrew then developed landing pages, paid search campaigns, drip series, retargeting campaigns, and social ads to generate new leads for MARCOA’s field force and outbound sales teams. As planned, the new campaigns started generating leads the first day they went live, and now account for nearly all of MARCOA’s new customer growth.

Lastly, JumpCrew deployed a dedicated inside sales team to call leads and convert them to sales. This team supplements MARCOA’s field force and is delivering millions in incremental revenue. The secret to this turn-key solution was a well-planned, multi-channel strategy that leveraged data-driven awareness, targeted lead generation, and live selling.

ABOUT MARCOA MEDIA, INC.

MARCOA Media, Inc services over 75% of all domestic U.S. military installations as one of the largest publishers of print and digital military base guides, telephone directories, and maps. These invaluable, free guides provide military personnel with community information, important contact numbers, and advertisements from local businesses.

THE OPPORTUNITY

In early 2017, MARCOA came to JumpCrew looking to expand and modernize its sales force to include an inside sales effort to boost an already robust outside team. According to MARCOA CEO, Matt Benedict, “JumpCrew proved to be the most technologically advanced potential partner combining digital marketing techniques with an aggressive and eager to please team which complimented MARCOA’s existing infrastructure quite well.”

JUMPCREW’S STRATEGY

JumpCrew quickly learned MARCOA’s business, brand voice, and customer profiles to create a strategic plan.  Robust social media and email campaigns were developed to help build awareness. These channels have become essential for regular correspondence and to nurture tens of thousands of company prospects.

After establishing the initial lead-nurturing funnel,  JumpCrew then developed landing pages, paid search campaigns, drip series, retargeting campaigns, and social ads to generate new leads for MARCOA’s field force and outbound sales teams. As planned, the new campaigns started generating leads the first day they went live, and now account for nearly all of MARCOA’s new customer growth.

Lastly, JumpCrew deployed a dedicated inside sales team to call leads and convert them to sales. This team supplements MARCOA’s field force and is delivering millions in incremental revenue. The secret to this turn-key solution was a well-planned, multi-channel strategy that leveraged data-driven awareness, targeted lead generation, and live selling.

“For any business looking to stay current with the ever-changing digital marketing and media landscape that relies on a sales team for its lifeline, take a look at JumpCrew. You won’t be disappointed!”

– MATT BENEDICT, MARCOA MEDIA CEO

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