(888) 893-2165Using artificial intelligence (AI) to generate automated emails does save businesses time and money. After all, you don’t need to pay someone to write automated emails, and it only takes a minute to input a few keywords in an AI email generator. However, what AI-created automated emails can’t do is craft a message that galvanizes a specific emotion and runs with that emotion. In other words, email automation is antisocial.
Tapping into human emotions for purposes of marketing is a proven technique for persuading, retaining, and selling. Empathy sells even better. Although AI-generated text may sound and read correctly, people can sense when a machine is talking to them. They know instinctively when they receive product updates, re-engagement, or cart abandonment automated emails.
Most people glance at an automated email generated by AI and delete it within two seconds of reading the first few words. They know the message will be read by thousands of other people. They know it is an empty message that doesn’t care about what they want or need. Businesses might as well send customers a card that says “Incoming message” on the front and nothing inside.
Pros and Cons of AI-generated Automated Emails
Pros
Saves time and money. Emails are generated within seconds of providing keywords to AI software and companies don’t have to hire someone to create original emails.
Cons
AI cannot personalize automated emails. AI cannot speak to customers as a human would speak to another human.
An example of an automated email sent by AI would be something like this:
This is an automated message informing you that your subscription will expire in 10 days. Please do not respond to this message.
Here is an example of an automated email created by outsourced marketing specialists:
Greetings from the Big Apple! Right now, we’re digging up the most fascinating scoops and exclusives involving your team and ours–the great New York Yankees. We sincerely hope our newsletters have been hitting home runs (or at least triples!) with you this year. Stay in the batter’s box and re-subscribe today before the ump says “You’re out”!
Trigger Emails Curated by Humans
One of the best marketing techniques to use for quickly snagging a customer’s attention is the trigger email. You could rely on automated trigger emails mechanically issued by AI, such as “Your cart still contains items”, or “Please complete the form”, followed by the relevant URLs. Or, you could put email automation in the hands of outsourced marketing experts and send trigger emails that nurture leads, support customer retention, and build rapport with customers.
“Don’t go! Your cart is heartbroken since you’ve abandoned it. But there’s still time to make your cart happy again”!
“It’s almost finished! But only you can finish it. What are we talking about? Why, that form you started because who doesn’t want to find FREE samples in their mailbox”.
Ditch AI when it comes to automated emails and jump on the human-made bandwagon at Jumpcrew.com today.
