Tips For Improving SEO With Social Media

Social Media Can Turn Into SEO Gold. Between 2010 and 2012 localized SEO results were listed directly in SERPs to organize data while offering new advertising opportunities. This was done by displaying results while a query is being typed out. Additionally, social media’s influence began to drive results derived from social engagement. In this [...]

By | 2017-06-07T21:32:19+00:00 March 29th, 2017|Social Marketing, Uncategorized|14 Comments

Consumer Buying Steps to a Major Purchase

Today, the buying process for major purchases has been completely transformed due to the excess of research available online. Consumers spend an average of 63 days researching a product before making a buying decision. These major purchases include appliances, home improvement, electronics, jewelry, furniture, automobiles, and any other purchases that require research before commitment. [...]

By | 2017-06-07T21:33:03+00:00 March 15th, 2017|Social Marketing, Uncategorized|1 Comment

’Setting’ Your Home Improvement Marketing Strategy

Home improvement projects are expensive with long buying cycles, and lots of research.  Consumers take longer with these purchases because they want to feel confident in a service before investing in a company for home renovation. According to Synchrony Financial, people spend an average of 108 days researching home improvement companies before making a [...]

By | 2017-06-07T21:34:14+00:00 March 7th, 2017|Local Business, Social Marketing, Uncategorized|1 Comment

6 Major Milestones in Facebook Marketing History

Today, Facebook marketing isn’t only effective, it’s essential. Facebook has 1.86 billion active users, it’s safe to say that businesses and people love Facebook. According to Pew Research Center, the majority of internet users are actively on Facebook. In fact, 79% of internet users use Facebook. Getting started with a business Facebook page can be intimidating, [...]

By | 2017-06-07T21:36:48+00:00 February 28th, 2017|Social Marketing, Uncategorized|0 Comments

5 Easy Photo Sharing Tips That Will Boost Your Page’s Engagement

Are you using pictures to enhance your company’s social media pages? If not, you’re missing a major opportunity to improve your brand. In today’s world of smartphones, photos are everywhere. Whether we are taking snapshots of our food, our friends, our scenery, or selfies, we are all taking and sharing pictures. Research by eMarketer [...]

By | 2017-06-07T21:53:28+00:00 February 7th, 2017|Local Business, Social Marketing, Uncategorized|0 Comments

Recruiting the Best & Brightest: Discover How to Use Social Media in Your Recruitment Strategy

Woody Allen once said, “Eighty percent of success is showing up.” Recruiters should take this statement to heart when using social media as a recruitment strategy. If you add “with a purpose,” then Allen's quote becomes a full-fledged guideline that recruiters can follow and build on. Creating a solid plan for recruiting on social [...]

By | 2017-04-26T21:24:46+00:00 January 19th, 2017|Local Business, Social Marketing, Uncategorized|0 Comments

How Social Media Changed Word-of-Mouth Marketing

In the world of marketers, trust is a scarce commodity. Most people have an inherently skeptical view of marketing, because they don’t know the people behind the product. Getting people to trust you is no small task, but the most effective way to convince people you’re running a reliable business is through word-of-mouth marketing. [...]

By | 2017-05-16T19:01:28+00:00 January 4th, 2017|Local Business, Social Marketing, Uncategorized|0 Comments
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