(888) 893-2165Outsourced sales companies provide a full array of products and services to fuel their clients’ businesses, from building awareness and getting leads, to closing deals and analyzing metrics. You can customize services to propel specific projects, fill gaps in your team, or engage comprehensive sales and marketing support.
Based on your company’s goals, your ideal outsourced sales partner will work with your existing team to co-create the sales strategy, equip the team with the right tools, and consistently use analytics to optimize and improve. Here are six ways using an outsourced sales team will grow your business.
1. Build Brand Awareness
When outside factors are minimal, 82 percent of buyers pick a familiar brand – even when the familiar name ranks lower in search engine results. In a world full of ads competing for the buyer’s attention, familiarity feels better. Brand awareness gives you a competitive edge with customers making purchasing decisions and helps with overall, long-term brand loyalty. Building brand awareness is as much about consistency as it is reach. Every marketing piece and communication needs to reflect the voice and tone of your company. How many remarkable products or services have languished, unable to penetrate the market because no one knew about them? Your outsourced sales team will put the right message on search engines, social platforms, and into their email marketing to build brand awareness as potential buyers research products and services like yours.
2. Generate Leads
Integrating marketing and sales creates a real-time collaboration that makes both teams more effective. A savvy sales and marketing team never misses an opportunity to capture customer contact information. If lead generation is a top goal for your business, your outsourced team can help you add landing pages, create offers, build content and SEO, grow social media, and more. A steady stream of high-quality leads keeps your sales team operating at peak performance. While multiple channels exist for lead generation, a critical gap for many B2B companies is content marketing. Generating the best quality and quantity of videos, articles, white papers, and sales collateral to direct your audience to a profitable call-to-action is time consuming. Keeping up with changing SEO demands is difficult to sustain without specialized support – something an outsourced sales partner offers.
3. Optimize CRM
Without a good customer relationship management (CRM) platform, customers will fall through the cracks. It happens all the time. As a business grows, it’s harder to see the full picture of your customers and their path to buying, even if you’re involved daily. Using and maintaining a CRM is the foundation for a scalable, high functioning sales and marketing program. CRM provides a consolidated view of data that supports sales, operations, analytics, and encourages collaboration. Used properly, a CRM can motivate customer retention, provide segmentation, and help you anticipate buyers’ expectations. Sales outsourcing providers work with your team to optimize your current CRM workflow or can recommend a reputable platform based on your company’s goals, sales cycle, and the needs of your prospects. For sales teams, the outsourced sales managers can monitor individual and team progress through each stage of the sales cycle. For an e-commerce business, a well-implemented CRM segments buyers by behavior and spending patterns to increase lifetime customer value through personalized content. CRMs require continuous data scrubbing, updating, and administrative oversight to operate – all of which can be supported by an outsourced sales partner.
4. Dedicate Appointment Setters
Appointment-setting is fundamental to building a sales pipeline. These activities are too important to leave to overburdened sales staff who are already struggling to generate new qualified leads while managing other responsibilities. Lack of follow-through equals lost opportunities for your business. Outsourcing trained personnel who are dedicated to appointment setting is an easy way to streamline the sales process. If appointment-setting is vital to your business, the outsourced team and existing team should collaborate. Sales teams can “stay small” and focus their efforts effectively.
5. Dedicated Sales Reps
With sales outsourcing, dedicated sales reps can handle the full sales cycle from prospecting to closing deals.
Such a team gives you instant access to trained and experienced professionals with tools and equipment already set up, ready to sell. Your outsourced sales team will start by learning about your product or service, promotions, sales goals, and best practices. Together, you can build an effective sales strategy using proven processes. More importantly, they will continually apply behavioral data to improve it. Dedicated sales teams operate as an extension of your existing business. If your business has a large database that needs mining, you can direct your outsourced sales reps to focus there. Alternatively, the team can prospect for their own leads, which includes cold-calling.
6. Optimize Conversion Rate
Make sure every click counts with conversion rate optimization (CRO). CRO is a proven tactic to increase the effectiveness of your paid advertising by improving the conversion rate from lead to opportunity, and ultimately opportunity to close. Companies spend thousands of dollars acquiring leads, but then neglect the conversion process. Improving conversion rates generates more revenue from the same marketing expense by turning clicks into customers. A commonly overlooked opportunity is optimizing the length of your landing pages, which are meant to encourage form fills and lead generation. JumpCrew uses data analytics and proprietary best practices to identify conversion opportunities. Once identified, the team implements a regular testing strategy to keep abreast of market changes and evolve the testing process.
Outsource Sales Teams To Fit Your Business
Outsourced sales is an agile and customizable solution. You can quickly provide your business with an experienced sales team to increase revenue. If you’re bringing a new product or service to market or facing staff attrition, you can gain traction without investing time and money in hiring, navigating software, and training. Sales outsourcing allows business owners to hand off management and payroll responsibilities that might otherwise distract from their primary mission. A relationship with an expert sales provider can bring new strategies and market access to your business.
At JumpCrew, we know improving sales is part of an integrated effort from lead generation to close, and beyond into customer retention. Whether your business needs to increase brand awareness, generate new leads, or convert more leads into sales, we already have the people and the tools to add functionality and growth to your existing business.
This post is part of a full-guide on sales outsourcing. If you’re interested in downloading the guide, click here.
