Audience development is the process of defining, attracting, engaging, growing, and sustaining a loyal audience of readers, viewers, influencers, or customers. There’s increasing competition for consumer attention due to a plethora of content being produced and published. Paired with growing content consumption and distribution channels like the internet (e.g. search engines, social channels, and email lists) brands have a unique opportunity to increase their reach and develop large audiences at a fraction of what it used to cost.
Your target audience consists of your customers, potential customers, and anyone who could influence them.
Identify the customers/companies within the target audience that are the best fit for your company to work with.
Your Total Addressable Market (TAM) sits within your target audience.
TAM = (Total # of Accounts) x (Annual Contract Value )
Your buyer persona is the person that marketing and sales targets in the effort to gain a new customer. This is just one of the persona types in your target audience.
Have you ever wondered how some brands seem like they’re always talking directly to you?
That’s because they are. And whether you’ve noticed or not, they’ve been developing that relationship with you for years. That’s audience development.
Download our free guide and learn the secrets that the biggest companies use to target and develop relationships with their clients, we’ll also throw in a free TAM calculator.
Now that you’ve heard from a few of our industry favorites, this section will help you qualify prospects and nail the pitch with your target audience.
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