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Lavall Chichester

CMO, JumpCrew

How to Develop,
Target, and Reach

The Right Audience

Audience development is the process of defining, attracting, engaging, growing, and sustaining a loyal audience of readers, viewers, influencers, or customers. There’s increasing competition for consumer attention due to a plethora of content being produced and published. Paired with growing content consumption and distribution channels like the internet (e.g. search engines, social channels, and email lists) brands have a unique opportunity to increase their reach and develop large audiences at a fraction of what it used to cost.

Using Data to Find Your Target Audience

Your target audience consists of your customers, potential customers, and anyone who could influence them.

Developing Your Ideal Customer Profile (ICP) within the Target Audience​

Identify the customers/companies within the target audience that are the best fit for your company to work with.

Calculating your Total Addressable Market

Your Total Addressable Market (TAM) sits within your target audience. 

TAM = (Total # of Accounts) x (Annual Contract Value )

Identify your Buyer Personas within the ICPs that make up your TAM

Your buyer persona is the person that marketing and sales targets in the effort to gain a new customer. This is just one of the persona types in your target audience.

Get your free copy of our white paper, TAM calculator, and access to one-on-one advice.

Close the best deals.

Reach your right Audience.

Have you ever wondered how some brands seem like they’re always talking directly to you? 

That’s because they are. And whether you’ve noticed or not, they’ve been developing that relationship with you for years. That’s audience development.

Download our free guide and learn the secrets that the biggest companies use to target and develop relationships with their clients, we’ll also throw in a free TAM calculator. 

Learn the basics of audience development.

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